Miami Email Marketing | Statistics You Should Know to Improve Your Business

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It is a common misconception that email is dying in a sea of social media platforms. But this couldn’t be further from the truth. Because of the influx of content across all channels, it is becoming increasingly difficult to compete for attention across any digital platform. If your business is investing time in internet marketing, you understand the diligence and attention required for any platform to be successful. Luckily, Miami email marketing is one of the simplest forms of communication between you and your audience. Do you still think email marketing is dead? Check out these statistics!

 

Statistics You Should Know about miami email marketing

  1. There are billions of emails sent every day. 205 billion to be exact. And that number is expected to grow to 246 billion by the 2019-year end.
  2. The number of worldwide email accounts is expected to increase to over 4.2 billion accounts by the end of 2017.
  3. On an average, consumers have about 8 email accounts per person.
  4. American companies hold the title for most emails sent per month with roughly 1.47 million emails monthly. The world average sits comfortably at 1.38 million monthly emails.
  5. Gmail has over one billion active users as of February 2016.
  6. 73% of millennials prefer email for a business communication because it is a ‘part of the everyday life’.
  7. The open rate for emails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016.
  8. Open rates increased on a year-over-year basis from 2016-2017 (up from 31% to 34.1%)
  9. For every dollar spent on email marketing, an average of $44 dollar return on investment is realized.
  10. 88% of smartphone users actively check email on their phones. This makes it more popular than any other app for both Apple and Androids.
  11. 56% of email is now opened on a mobile device. So this means that more email is read on mobile devices than on desktop email clients.
  12. According to 10 different studies, Tuesday is proven to be the best day to send an email.
  13. 80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals)
  14. Currently, 49% of companies automate their campaigns in some way or the other. This saves time and allows you to be consistent with your marketing.
  15. 49% of businesses use some form of email automation.
  16. 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.
  17. Half of email users check their emails when bored, so your email must eliminate their boredom.Statistics You Should Know about Miami Email Marketing

Need Miami Email Marketing Assistance?

Above all, these statistics make it easy to see why email marketing should be high on your priority list. As a result, you know that email marketing is as relevant as ever, and is here to stay. Consequently, if your business has not taken the time to create a strong email marketing camping, you can be missing out on valuable audience attention. Having a devoted team on your side to assist you with creating a great Miami email marketing campaign should be the next step in your internet marketing strategy! Contact Digital Resource to learn more about how an email campaign can improve your business!  

With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.

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