More than 84% of companies use Facebook Ads, and for a good reason. They are one of the most effective and inexpensive ways to get fast, targeted, and powerful results without breaking your budget. Facebook had 1.18 billion daily active users in September 2016. With Miami Facebook Ads, your business can capitalize on those users. Start gaining leads and closing deals with the following tools and tips!
5 Ways to Drive Sales with Miami Facebook Ads
1. Speak to Your Audience
Facebook’s plethora of targeting methods makes it a snap to target your Miami Facebook ads. Since you know who you are targeting, use this knowledge to create ads that speak to those specifics. For example, if your business is targeting recent home buyers, then try an ad stating “Your new home would be complete with [Brand Name’s] chic and fashionable furniture.”
2. Lookalike Audiences
This Facebook ad feature is one of the most successful targeting methods of paid social advertising. A lookalike audience is targeting criteria that generates an audience of users who are similar to your current customers. This audience can be based off an email list, segments of your Facebook Pixel, or any conversion goals you have set up. Facebook matches these users with Facebook profiles then finds similarities in demographics, interests, behaviors, and more. Then, Facebook uses these findings to generate a list of similar Facebook users which you can target in Miami Facebook ad campaigns. Lookalike audiences are large in number, going above 2 million sometimes. Using them can be very effective in scaling your ads.
3. Lead Ads
Lead ads are a type of campaign recently added by Facebook. This tool allows you to run lead generation campaigns on Facebook and Instagram. Unlike other ad types, lead ads include a contact form that lets people show their interest in a product or service. Filling out the form with their details then allows your business to follow up with leads.
On your lead ads contact form, you can request email addresses or contact information from people who click on your ad. You can even ask people custom questions. Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls, and business information.
Lead ads are an efficient and convenient way to drive sales. They are also cost-effective, with some early users finding them to result in a 4x reduction in their cost per lead.
The reporting section of your Miami Facebook ads is your best tool to find where improvements can be made. Knowing what is working for your business and what is not can be invaluable for your Facebook ad strategy. Perhaps the most important part of your ad reporting is the ‘Breakdown’ section. Get the answers to questions like ‘Are your mobile placements converting?’ and ‘What regions aren’t converting?’ Questions like these can be answered under the ‘Breakdown’ drop-down within reporting. Work with this information to fix misgivings and make the most of your wins to drive sales.
About three-quarters of website visitors abandon their shopping carts and nearly 50% bounce from business websites. But, remarketing helps to reach potentially lost leads. This feature allows advertisers to remarket specific products to users who previously viewed or added them to their cart.
This feature also works with audience segmentation options. To this end, you can include/exclude specific pages or domains, as well as choose the remarketing window length. Businesses with an online presence know the importance of remarketing, so don’t leave this out of your Miami Facebook ads strategy. Chances are your competition is probably utilizing this tool already.
Want to start driving sales for your business? Let Digital Resource assist you with speaking to your customers! Contact our online marketing agency for the tools and dedicated team you need to see your Miami Facebook ads succeed!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.