It’s no secret that Google is dominating the internet. More and more people are using this search engine each and every day. As a business owner in the bustling city of Miami, you’ve probably heard of Google ads, also known as Google AdWords. AdWords is Google’s highly successful pay-per-click (PPC) advertising system. These ads look very similar to organic search results and you’ve probably clicked them at some point without even realizing. If your business isn’t using Miami Google ads, it might be time to change that.
AdWords can be effective for any type of business. It offers the opportunity to reach new consumers, direct traffic to your website and drive more sales. It has many additional benefits as well, such as being measurable, flexible and faster than SEO. If you’re still unsure about whether Google ads are worth the investment for your business, here are some shocking statistics that might help you make the decision:
Google Ads Statistics You Need to Know
86 percent of consumers use the internet to search for the local businesses and local information they need.
72 percent of consumers prefer to use online search engines over other sources for finding local information.
29 percent of consumers use online search engines at least once a week to find local businesses and local information.
98 percent of consumers who search for information online choose the links and websites that show up on the first page of their search results.
Google owns 71 percent of the market share here in the United States.
There are about 2 trillion Google searches every year, over 100 billion searches every month and about 2.3 million searches every second.
17 billion people in the world use Google each month.
There are 34 billion Google searches each month in the United States alone.
More than half of the searches that take place on Google come from mobile devices.
Google ads generate 97 percent of Google’s total revenues.
More than 50 percent of people who use Google as their top search engine cannot tell the difference between the ads and the organic listings.
Businesses will earn an average of $2 for every $1 they spend on Google ads.
70 percent of consumers searching on mobile devices call businesses directly from Google.
70 percent of searches on mobile devices result in action being taken within an hour.
Get Started on Miami Google Ads Today!
As you can see, Google AdWords is an amazing tool to help your business grow. The only downside of this advertising system is that it’s quite difficult to manage. It consists of finding the right keywords, bidding the right amount of money and crafting the perfect ad for the best results possible. But in the end, all of this difficulty is worth it for your business. If you’re unfamiliar with AdWords and would like some assistance setting up your Miami Google Ads, Digital Resource is the company for you. We can guarantee you effective campaigns that will grow your business more than ever before, so reach out to one of our internet marketing specialists today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.