If you want your business to be in front of potential customers the moment they need it, you are in luck. Google AdWords gives businesses immediate exposure to those searching online for a similar product or service. If you’re unfamiliar with AdWords, it’s Google’s pay-per-click advertising system that has become a huge part of internet marketing strategies today. With AdWords, you can attract more customers, reach the right people at the right time and advertise your campaigns globally or locally. But before you jump ahead to creating your Miami Google ads, here are six questions you must ask yourself:
1. Who do I want to reach?
Google Adwords is extremely targeted. Before you create a campaign, you must figure out who your target market is. Determine the demographics of your target audience, such as location, age group, gender, etc. With this information on hand, you can better design your campaign to appeal to those who will be interested in it.
2. What am I offering?
A successful business solves problems for consumers, which is why you must be solving a problem with your Google campaign. Figure out why consumers would click your ad and come up with things that make your business different from competitors. Then, you can use this information to form an appealing and unique call-to-action.
3. What are my potential customers searching for?
Google AdWords is so effective because it will only display your ads to those who are searching for businesses like yours. What this means, however, is that you must think like a customer when creating your campaign. Think about all of the keywords and phrases your potential customers might type into a search engine and use the ones that fit your business best.
4. What are my goals?
The point of setting up a Google campaign is to get results. Therefore, it’s important to know the kind of results you want to achieve. Perhaps you want to drive more traffic to your website or maybe you want users to provide you with an email. Whatever the goal is, determine it prior to building your campaign.
5. How much do I want to spend?
AdWords is a pay-per-click (PPC) advertising platform, meaning you pay each time someone clicks your ad. So before you dive into creating your advertisement, you need to determine your budget. And the great thing about Google ads is that you can adjust your budget whenever you want. If your ads are doing well, you can increase your ad spend.
6. What are my competitors doing?
Although you should never completely copy what your competitors are doing, it’s always a good idea to keep an eye on it. When you choose which keywords to use for your campaign, type those keywords into search engines. Pay attention to which ads rank highest. Then, analyze the strengths and weaknesses of these ads to help tweak your own campaign.
Reach Your Local Audience with Miami Google Ads!
If you need some assistance with your Miami Google Ads, Digital Resource is ready to be your ultimate guide. We are a digital marketing agency with the skills and expertise to craft you an amazing Google AdWords campaign that will reach your local audience in no time.Reach out to one of our internet marketing specialists today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.