Since its inception in 2000, Google AdWords has revolutionized the digital marketing world. Starting out with just 350 advertisers, today more than one million individual advertisers utilize the service in order to generate new business. But, how does it all work? Well, let’s take a look at how exactly the Google AdWords auction works in terms of placement from a Miami Google advertising company.
How Does It Work?
The whole system is based on keywords. When someone searches a keyword on Google, the search engine looks for advertisers that have used that keyword in their ad. If one or more advertisers are bidding on the keywords that Google deems relevant to the search query, the auction begins.
How Are the Ads Ranked?
The highest ranked ad gets the first ad position. The highest performing ad rank appears at the top, followed by the second, third and so on. Once your ad is entered into the auction, Google looks at two key factors to determine where your ad ranks: your maximum bid and your quality score, with ad ranks, worked out by multiplying the quality score by the bid.
What’s a Quality Score?
Quality scores are the key to Google AdWords bidding system. Rated from 1-10, the quality score is Google’s assessment of both the quality and relevance of keywords. Basically, the quality score says how relevant the website is to the search that someone ran. Having a high-quality score means that Google’s systems see the ad and landing page as relevant and useful. The higher the quality score, the less you have to pay and you will still get a higher placement than your competitors.
Are You Looking for a Miami Google Advertising Company?
Google advertising can be tricky and if not done properly won’t do much help. That’s where we come in. Contact us today to learn how we can run a successful Google ads campaign for you.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.