Local SEO is a tremendously effective way for your business to market itself online to your closest audience. It allows your business to promote your products and services to local customers at the same time they’re looking for them. However, increasing your chances to be found by these potential customers requires working on your online marketing strategy. Are you struggling to reach your local audience through your digital marketing platforms? Consider these important ways you can get the most out of your Miami local SEO strategy.
4 Ways to Dominate Miami Local SEO
1. Have Accurate of NAP (name, address, phone)
When your local audience is searching, the most important information you can present to them is your NAP. This is your business’s name, address, and phone number. Without the accuracy and consistency of this information, you can guarantee your local audience will struggle to find you. Your audience is becoming more efficient and actively use search engines when considering a purchase or service. According to a recent study, the third biggest ranking factors for SEO is a mismatched NAP. Inaccuracies like this will destroy your local SEO ranking, which is extremely difficult to recover from. To be a successful and legitimate business to your audience, you need to be sure every piece of your NAP corresponds in every citation across all aspects of your internet marketing.
2. Fill Out Other Valuable Information
While your NAP is undisputed as the most important information to include, other valuable pieces of information cannot be neglected. Filling out your local directory to its maximum potential may be tedious and time-consuming, but will give your local audience valuable information about your business. When you add relevant information for your audience, they can be sure they are making an educated decision when choosing your product or service. Consider information such as forms of payment accepted, hours of operation and other affiliated companies to create the best image for your brand’s online reputation.
3. Build Full-Fledged Social Media Accounts
The way users navigate the internet to find businesses through local SEO is different than traditional methods. While it’s important for your business to have an actual website, more and more users are treating your social media pages as your de facto web page. When it comes to Miami local SEO, local factors matter the most. Social media is a great asset for your local SEO, as it has the feature of sharing built in. When your audience finds quality content from or about you, they can share this with their followers, increasing your local SEO reach! If you do not have all relevant information on your social media pages, you can be missing out on a completely different audience group.
4. Ask for reviews!
Reviews are a huge part of how the internet works today, and vital for your local SEO success. Encouraging users to review you is a great way to prove to your local audience you are the best choice. People need reassurance. When that reassurance is coming from the mouths of other like-minded individuals, they tend to trust it. Roughly 88% of users will read reviews to determine the quality of a local business. So, you need to be sure you are providing superior products and services, or else word will get out.
Taking control of your Miami local SEO means you are serious about your business’ success in your area. If done properly, the internet offers a unique opportunity for your business to grow within your local community. If you have questions about how you can improve your Miami local SEO, Digital Resource is here to assist you. Contact our team to learn more about the importance of your local SEO, and how we can improve yours today!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.