We’ve all tried keyword stuffing and link building. But, the Search Engine Optimization (SEO) landscape is constantly evolving. And now, there are even better ways to land your business on the map – literally. Miami maps optimization has quickly become one of the best ways to let Internet users where your brick-and-mortar stores exist.
Utilizing Google Platforms
You may not be surprised to hear that Google favors business that utilizes its associated platforms. To get a map listing on Google, you need to make a My Business account. Once you’re verified, you’ll be able to create your listing and include any of your brick-and-mortar store locations.
Higher Rank in Local Searches
Because you are using Google’s platform, you are more likely to get a higher page ranking during local searches. Plus, as people interact with your map listing – leaving a review, clicking on your website link or more – your SEO will continuously develop for the better. This too will help move your posts up the page.
Increased Brand Visibility
When you create a Google My Business account and generate a map listing, you open your business up to so many new eyes! When people search for businesses offering a service or product they are looking for, your nearest (or all) of your locations can pop up on the right side of the page. This can happen to past customers and new! Over time, and as more customers engage with your posting, new audiences will come into contact with your listing.
Better Buyer Trust
People trust Google. When they see your listing online, it will show that Google has deemed you as a verified business with a legitimate location. Plus, customers can see reviews from other customers. This is great for lead-generation. Word of mouth is a great tool. And on your location listing, viewers can see a star rating and review summary from people who have used your business’s product or service.
What’s the First Step to Getting a Map Listing?
So, if you are convinced that getting a Google Maps listing is a smart move for your brick-and-mortar – or even online – business, there is a bit of a process. To begin, you need to make a Google My Business account. This is separate from a Gmail or Google Plus profile. However, you can integrate your accounts later on.
Once your account is made, you need to go through a verification process. This involves Google sending physical mail to your location with a code that will need to be inserted online. Note that there are special instructions to quicken the process for multi-location business owners. Once you type in the code you are on your way to getting your listing! So, encourage customers and employees to review it, build your photo library and more!
Want More Information on Miami Maps Optimization?
Navigating the waters of Miami maps optimization isn’t always so cut and dry. Contact us today to learn how we can guide you through the process and get your generating fresh leads in no time!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.