Every business can produce value-driven content. But by incorporating video into your Miami social media marketing, you will see an increase in online visibility, shares, and retention. Attention spans on social media are inherently short. However, video is an easy way to grab your consumers while allowing your business to be imaginative with its social media presence.
Not only do more consumers see your content as a result of video, but they also engage with it more. Statistics show that viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. Furthermore, the increase in click-through rate with video is as high as 96%, and videos are shared 1200% more times than links and text combined. Not to mention, social media posts that contain videos boost views by 48%.
Even “unsexy brands” can have engaging social media pages and compelling content. Whether you are a well-established business in the heart of Brickell or a mom-and-pop surf shop in Miami Beach, video is a fast way to overcome a dull company image while interacting with your customers. But you may be wondering about all of the different types of video posts you can do. Read on for how each can work with your business for better growth, reputation, and return on investment.
4 Ideas for Your Miami Social Media Marketing Videos
Vlogs can be a more time-efficient and personalized than written blogs. They can be a great way to showcase your “about the company” information in a more genuine approach. Company news and updates that are complex are also a good idea for video since condensing thoughts is easier in conversation.
Your go-to use of vlogs should be how to use your company’s products or services. If you are a restaurant, for example, you might consider sharing recipes while demonstrating how to cook a dish. This sort of vlog also opens the door for collaborating with other businesses. You can show how your products can be used for other types of projects not directly covered by your business. Featuring other non-competing businesses in your videos only helps your company grow since you are combining audiences.
Of course, your vlogs can be about your own specific products or services. But you can also think outside of the box. Who or what do your products or services impact? Your vlogs can be both fun and relevant by speaking on topics that your business affects. An example of this would be if you are a swimsuit store on Lincoln Ave that noticed new trends at Swim Week last month and wants to give your thoughts. Or maybe you are vet office that wants to do a musical parody of “Who Let the Dogs Out.”
No matter the social media marketing platform, engaging your audience through real-time video is becoming an essential part of content marketing strategies. Both Facebook Live and Instagram stories can be used for new product sneak peaks, to show off your company culture, to give coverage of live events, or host Q&As on the services your business offers.
Live Video has the potential to show what makes your company so great behind the scenes. It is also seen less as advertisement everyone wants to scroll past and forget about since it is unscripted. It can build reputation and customer rapport while showcasing your business in an authentic light.
From a financial perspective, live video costs little to nothing and involves small effort for the amount of return. Instagram Stories is especially advantageous. Since stories disappear after 24 hours and won’t show up in your profile or in the general feed, you don’t have to worry about over posting.
Google recently adding YouTube videos to search results is proof enough of the power of video when it comes to Miami social media marketing. In line with this and video-oriented landing pages, Facebook recently gave the ability to change your cover photo to a looped video. Your Facebook cover “photo” is the most-viewed area on your page. It is a great opportunity to showcase your business, and now you can catch even more eyes with 20-90 second video.
On any of your social media pages, user-generated content is extremely valuable. Content voluntarily produced by customers allows brands to leverage credibility to consumers in a way that is valid and personalized. If you have the opportunity to capitalize on video produced by your customers then you just might have social media gold. Encourage your audience to broadcast you on social media also in order to capitalize on this tool.
Do you need assistance with getting your video posting started? Contact Digital Resource to start building your Miami social media marketing strategy! We are a full-service digital marketing agency that offers a free marketing analysis and a dedicated team to meet your business goals!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.