Anyone can design a website nowadays. But that doesn’t necessarily mean that website is visually appealing or effective. Miami web design is more complex than culling cool images and putting some killer copy in there.
Your website is a piece of modern-day rhetoric. You need to convince your audience to perform a task, which is probably buying your product or service. Well, what is one of the most effective strategies in rhetoric? Pathos, or emotion. Pulling on your visitors’ emotions can be a powerful lead-generating technique.
Here’s how to create a website that will have your customers feeling confident in your brand and leave them with a cart full of your product or services:
Speak to Your Audience
Words are the oldest form of rhetoric. You need to target your audience directly. That starts by speaking to them in a language they know. So, if you run a metalworking company, obviously your customers will understand what super alloys and castings are. However, if you are a dentist, there’s a chance that your patients won’t understand your medical jargon.
Write in simple, short sentences to keep your audience’s attention. They’ll understand what you’re selling more easily which will help with lead generation.
Tell a Story
Your website should guide each user through a journey. Maybe they come to your home page first, and they’re intrigued. So, they move to your About page to learn more. Now they believe in your message and want to see what you have to offer. They like what they see and think it can make their lives easier. They add an array of items to their cart, are shown related items they make like and then are directed to check out. And a few clicks later, you’ve generated an acquisition.
With an easy-to-navigate design, quality photos and genuine copy you can share your journey with your audience. This allows them to connect with your company on a more personal level and have a better understanding of the people behind the brand.
Choose Colors with Purpose
Color theory is a method of combining colors to convey a particular sensory experience. Colors can convey emotions, so choosing a palette that matches the tone of your brand is super important to establishing your identity.
You can create a stark contrast with light versus dark, or show intensity with highly saturated oranges and reds. So, if you’re a spa company, stick to pastel blues and teals. But, if your target audience is young children (and indirectly their parents), use classic primary colors.
Engage Your Customers
In such a competitive realm, Miami web design needs to go above and beyond to impress and engage your audience. Install a plugin with an interactive map so visitors can explore your locations. Or, implement a 360-degree product image.
Engaging your customers with eye-catching design elements can draw them in and encourage them to explore your site more. This helps decrease your bounce rate (the rate visitors leave your site upon entering), and ultimately increases your chance for generating a lead.
Want to Learn More About Miami Web Design?
Digital Resource can help you build a website and brand that attracts audiences and generates leads. So, contact us today to learn how our services can better your business!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.