Mobile usage among consumers is growing faster than ever. Studies show that 70% of mobile searches lead to online action within the hour, and over half lead to sales. Considering these and other statistics, major retailers and small businesses alike are focusing on mobile marketing. Having a mobile marketing strategy is an absolute must in today’s mobile age, and allows your business to keep up with the competition. The following are the top ways to develop your mobile marketing strategy to not only keep up with competitors but out-compete them.
#1 Research Mobile Marketing Strategy Data
No matter what industry your business is in, you need a mobile marketing strategy. Consumers use their mobile devices to research and shop all industries. However, it is important to know how to best reach consumers shopping in your industry. When performing industry research, it is important to consider analytics such as total page visits, on-site searches, browsers, and activity.
Researching your competition is also key to gaining insight and further developing your mobile marketing strategy data. Look at how your competitors’ websites look on a desktop compared to a phone and the content on their websites. In researching mobile marketing strategy data, including your competitions’, you can gain insight into how your company can create a unique mobile marketing strategy.
#2 Determine Your Target Audience
To effectively develop a mobile marketing strategy, you have to know where your target audience gets their information online. Do they respond to social media ads? Are they likely to click on a link in an email? Knowing demographic information about your target audience will help you understand how to reach them. Determining your target audience and what they use their mobile device for is key to making sure your mobile marketing strategy is effective.
#3 Create Mobile-Friendly Content
Just because it looks good on your desktop doesn’t mean it’s the same on a mobile device. Mobile users are likely to be turned off by your brand when links do not work and the content is not visually pleasing on their mobile device. Your mobile marketing strategy should include creating content exclusively for mobile devices. This includes your company’s websites, email marketing ads, and social media content.
Mobile users appeal to content that is visually appealing, and easy to read. It is important that your mobile content contains images and large legible font. In addition to being visually appealing, your mobile content must load quickly. Mobile users require information quickly and will not wait for a web page to load when they have multiple choices. Making sure that your mobile content loads properly and in a timely manner are essential to reaching your target audience.
Developing a mobile marketing strategy for your business can be time-consuming. However, it is more important than ever to reach consumers over their mobile device to convert them into loyal customers. The marketing team at Digital Resource can assist in creating the best mobile marketing strategy for your business, and implement it appropriately.Contact the Digital Resource team today to tailor a mobile marketing strategy to your business needs.