Gaining more clients can be a difficult task, but it doesn’t need to be! With social media, the internet and smartphones you can generate online leads from just about anywhere in the world. Now that you’ve successfully built your online business, it’s time to start gaining a client base. Here we highlight five key factors that will benefit your company today!
Five Steps to Online Leads
Engage Your Followers: More than 70% of buying experiences are based on how the customer feels they are being treated throughout any part of the process. When you are online and getting interactions from followers or potential followers, it is important to respond to any comment, question or message that comes through any platform. Engaging with your followers is critical not only in gaining the lead, but also in converting to a customer! By engaging with all interactions, you show other potential followers that your company is active and helpful, which will in turn lead to more questions, comments, etc.
Choose a Strategy: Inbound and Outbound marketing are two terms that are important for the marketing strategy of your company. This can determine the growth of your business! Understanding the difference between the two can help you decide what is best for generating online leads.
Inbound Marketing: considered to be the “most effective marketing method” for several years running, inbound marketing is one of the best ways to bring those potential customers to your business. This marketing tactic uses content creation to spread awareness and ‘sharing’ is the main goal. By directing your content towards a specific customer or market, you are showing that you not only have expertise, but experience in the field. This can be done through blogging, SEO, social media and email campaigns.
Outbound Marketing: this is considered to be a less effective method of marketing. This focuses on your clients contacting you, rather than your business reaching out. Outbound marketing’s focus is exposing your company to as many people as possible, even if those people are not searching for your business in particular. There is less targeting available in this method of marketing. This traditional approach has taken a back seat to inbound marketing and is becoming less popular, but still used.
Use Social Media: If you haven’t already created social media pages for your business, consider joining today! In the US alone, 56% of the population is a user on at least one social networking site. Of that group, 22% check their social media several times a day! This is a great way to introduce your product or service to the right clients. Apps like Instagram have specifically updated their profiles to feature businesses and advertisements. Facebook has become one of the leading ad networks, allowing companies to feature their ads on the site, as well as third party websites. By using social media to broaden your reach, your company can turn those visitors into clients!
Produce Interesting Content: Mix up the way that you produce content! Schedule different days to create polls, post GIF’s, write blogs and respond to comments. Make sure to do this for all the different outlets your company uses and stick to a regular schedule. This way your leads are tended to in a timely manner.
Offer Value to Potential Customers: Companies that offer a free tool on their website that is of high value, experience more business! This gives the feel of trust to potential new clients and allows for you to get in touch with clients. Make it easy to understand and approach this lead with a follow-up!
These five steps are a great start to gaining more online leads for your business. It’s important that your company have a full online presence that is trustworthy and dependable! How many online leads are you getting per week? Are you looking for more? Could your internet presence be improved? Our team of of internet marketing professionals in West Palm Beach can help! Request a FREE SEO analysis for your website today and find out how your company is looking online today!