Despite popular belief, email marketing continues to be a successful way to market to clients and create new leads. Businesses in all industries create email marketing campaigns to encourage new purchases and gain valuable information from consumers. As a result, email marketing is alive and well. If your business isn’t using email marketing, consider these surprising statistics from a Nashville email marketing company.
Powerful Email Marketing Statistics
Emails with personal subject lines are 26% more likely to be opened
Personalized web experiences can cause a 20% increase in sales on average, according to marketers
60% of consumers admit that email marketing leads them to make a purchase.
Interactive emails were the top email marketing trend of 2017. In fact, 27.2% of marketing emails were interactive.
Emails with 50-124 words have a response rate of 50%, which is ideal.
Only 51% of small businesses use email marketing data to leverage their campaigns. On the contrary, the remaining 49% don’t know how to properly use this data.
Do you Need a Nashville Email Marketing Company?
There’s no doubt that email marketing is a powerful tool to generate sales and keep consumers engaged. However, navigating email marketing can be tricky. For the best results, contact Digital Resource for your next campaign. This Nashville email marketing company can create the best campaign for a business in any industry.