Facebook has millions of users, why aren’t my Facebook ads getting any traction? That’s a valid question. Facebook can be a great opportunity to grow your business and gain new customers if done correctly. If you aren’t seeing any success with your Facebook ads, you might be doing something wrong and not even realizing it. Let’s take a look at some of the reasons that your Facebook ad might not be working for you from a Nashville Facebook ads company.
You Aren’t Targeting the Right People
Unlike other marketing efforts that rely mostly on keywords to ensure the right people are being targeted, that’s not the case with Facebook. Targeting the right people is all about audience. You want to make sure you set the right parameter so the right people are seeing your ad and not the wrong people. Figure out who your target audience is and have the settings reflect accordingly (age, location, income, etc.).
Your Score is Too Low
Like Google AdWords has their Quality Score, Facebook has something similar in the way of Relevance Score. Relevance Score looks at audience targeting to determine how relevant your message is to the demographics of people you’re trying to reach. The higher your score, the less the cost-per-click is.
Your Approach Is Wrong
If you are approaching your Facebook ads the way you approach your Google ads, you have already lost the game before even logging on to Facebook. People aren’t going on Facebook to search for the latest product or service. They are going on to see what their friends are doing or sharing their latest vacation pictures. Tailor your ad to what people are doing on Facebook.
Are You Looking for a Nashville Facebook Ads Company?
When it comes to Facebook ads it’s important to make sure you are appealing to the right people. Contact us today to learn how we can work with you to get the most out of your Facebook ad campaign.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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