A landing page for your company’s pay-per-click ads isn’t just a regular landing page. There is much more control with tailoring the experience it presents to visitors. From ways to use the keyword to how to use the city and much more, there is a lot you can do with your landing pages for better conversion. Read on for tricks from a Nashville Google Ads company that can assist with conversion and grow sales.
Try Keyword Replacement – Simultaneously improve conversion rates and quality scores by dynamically updating the copy on your PPC landing page. Moreover, strategically placing keywords saves time since you can create less landing pages.
Test Visual Cues – Additionally, the visuals on your landing page can make you appear more local and improve conversion rates. With that in mind, test out pictures that match the location of your intended.
Match Your Landing Page to Your Visitor – Search, social, display, and video all bring different types of visitors with different conversion intent. Therefore, switching up your offer or the call-to-action can make a big difference. Create unique landing pages and calls to action for each one.
Are You in Need of a Nashville Google Ads Company?
Digital Resource is an online marketing agency with a dedicated team of specialists. Let our experience with Google Ads and other PPC advertising guide your business to greater ROI with online ads. Contact us today to learn how our services can assist you!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.