When you type something into Google, a list of results appears. At the top and on the right, there are sponsored results, followed by a list of organic results. Nashville Google Ads are the sponsored results. But, it’s deeper than that.
Nashville Google Ads
Google AdWords is Google’s system where advertisers can bid on keywords in order for their clickable ads to appear in search results. This is Google’s moneymaker. When a user clicks on the result they like in search, and that business has paid to be there, Google gets some cash in their pocket.
However, it’s not all ‘cash out’. Google Adwords brings customers into your business too. And, you can decide what type of customers you want by targeting your ads to a specific audience that is searching for a specific keyword. Furthermore, you only pay when someone clicks on your ad in the Google search results. Our favorite part is that you can measure your ads performance! No more guessing if your advertisement is working. Google allows us to track the data and provide you with the results.
Statistics Every Business Should Know About Google Ads
Google controls 67.6 percent of the United States search engine market.
82% of consumers use the internet to find a business.
Studies have shown that the top organic and paid spots in the Google search results get twice as many clicks as the second spots.
The first position on desktop Google search results has a 19.3% clickthrough rate.
The clickthrough rate for a desktop search ad on Google in the second position is 11.4%
Google has tracked over 4 billion store visits from ad clicks.
72% of consumers prefer to find information on local merchants via search.
Google gets over 100 billion searches a month.
It is projected that 90 percent of Google’s revenue this year will come from digital advertising.
77.8% of the United States search ad revenue is earned solely by Google.
39.6% of Google Search Ad clicks come from desktops, 48.9% from smartphones, and 11.5% from tablets.
In 2016, Google’s advertising revenue was $79.4 billion.
Even though Google has their own smart devices, 75% of mobile search revenue comes from Apple devices.
Start-up companies earn $3 in revenue for every $1.63 they spend on Google Ads.
About 80% of all companies focus on Google Adwords for Pay Per Click.
Ready to Start Your Google Ads Strategy?
Since Google is truly the biggest fish in the advertising sea, your business is missing out if you are not advertising with them! Every and any business needs to utilize effective Nashville Google Ads to succeed in today’s digital world. So, gather up your marketing funds then meet with your internet marketing team to develop a Google AdWords strategy.
For the best internet marketing team that will implement the greatest Nashville Google Ads tactics for your business, look no further than Digital Resource. Request your free internet marketing analysis to get started today!
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.