Link building isn’t just an effective way to boost your search rankings, it is absolutely necessary. However, the biggest hurdle is building links properly. Nashville link building refers to high-quality strategies that revolve around high-value content. This content is well-written, well-researched, and original. But, the benefits of link building don’t stop with your search engine optimization strategy. Keep reading to learn about 5 benefits of link building that your business definitely doesn’t want to miss.
Referrals to Your Site
To begin, let’s not forget what link building is actually doing for your site. The links that exist indefinitely can be clicked on by readers. When a user reading your material wants to learn more about your topic, they can follow your link and get back to your site with relative ease. And there you go! A new person found your website.
Since not all website traffic originates from a search on Google or another search engine, referral traffic is huge. In fact, referral traffic is a large percentage of all traffic, meaning that users are clicking on links within content on another site and being taken to your website.
Nashville Link Building Increases Brand Visibility & Authority
Also, link building increases brand visibility and authority. If someone is reading the content you created they will do one of two things. They will either register your brand name with the content they are reading, or they will follow the link back to your website. When someone follows your link back to your site from a reputable site, they think “wow, they must know what they’re talking about”. Why? Because they found you on a site they know and respect. They will begin to recognize your brand as trustworthy. Over time, when they continue to follow the links to your site or see your brand name anchor text next to content you created your brand authority increases.
Then, you can build relationships with multiple external sources. Links from these sites will enhance the relationship you have already created with the external sources. When you keep sharing their material, they will keep sharing yours. This is syndication at its finest. So, post a newly published blog on your site and watch those visits from external sources skyrocket!
Increase Exposure to Industry Authorities
Go ahead, follow the links back to where they came from. Meaning, if you receive a visitor that followed a link to your site from Moz.com, see what Moz.com had to say. They clearly posted something that was relevant to what your website content. You just may learn something to use now or in future postings!
The benefits don’t stop when you are done building your links. Unlike traditional marketing tactics, an investment in link building lasts as long as the link remains active. Links get you a permanent placement that continues to send referral traffic.
If you’re still confused about how to get started with Nashville Link Building, contact Digital Resource for assistance. We are your go-to for all your digital marketing needs, including SEO and link building tactics. Reach us at 561-429-2585 or click here to get started.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.