If you’re already using local SEO for your business, it’s important to measure and determine if what you are doing is working. Are you receiving enough leads? Where are they coming from? Is your Nashville local SEO driving traffic to your website? Here’s how to measure your local SEO success using Google Analytics.
Google My Business
First, you need to verify that all of your information on your Google My Business page is accurate. This includes your NAP (name, address, phone number), photos and other information Google My Business may request from you like your menu. If there are any discrepancies, record them.
Important: if you have multiple Google My Business pages for one account, merge them or delete one. Google does not like when there are multiple listings. Record the proper Google My Business URL and login associated with that account. Next, follow the steps on Google to verify that account to increase your local SEO ranking.
Citations are Important for Nashville Local SEO
Complete citations are the NAP mentions of your business. Google and other search engines like consistency between your citations, local business page, and website. The citations need to come from high quality, niche-specific websites. Pro tip: Make sure you check to see if your business is already listed before you create a new citation on a website.
Check Your Reviews
Once you have set up your citations, ask your customers to leave reviews on those websites as well as Google. Your visitors want to hear from your customers! 90% of people who read online reviews claim that positive reviews influenced their buying decisions. Also, remember to respond to both positive and negative reviews.
Once you have your local SEO set up, your business needs create clear, concise goals. You need to know what you want to achieve using local SEO and how you are going to measure success. Do you want to get 50 new contact form submissions within a month? Or maybe you want to receive 100 phone calls from prospects. Whatever you choose, make sure your goal is clear and has a time limit.
Once you have determined a local SEO goal, you can add it to your Google Analytics dashboard. To create a goal in Analytics:
Navigate to the Admin screen.
Select Goals, then + New Goal.
Either select a goal template or create your own.
Give your goal a name and choose a type. The type can be either destination, duration, pages/screen per session, event, or a smart goal.
Contact Form Submissions
The easiest way to measure contact form submissions is to direct visitors to a “Thank You” landing page upon submission. This is easy to set up and you can use this landing page to direct users to other services, articles, etc. A “Thank You” page is the best affirmation that the form was successfully submitted. Once this page is created, you can create a goal in Google Analytics with the corresponding value.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.
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