Nashville Local SEO | How Effective is My Local SEO?

No Comments

If you’re already using local SEO for your business, it’s important to measure and determine if what you are doing is working. Are you receiving enough leads? Where are they coming from? Is your Nashville local SEO driving traffic to your website? Here’s how to measure your local SEO success using Google Analytics.

Google My Business

First, you need to verify that all of your information on your Google My Business page is accurate. This includes your NAP (name, address, phone number), photos and other information Google My Business may request from you like your menu. If there are any discrepancies, record them.

Important: if you have multiple Google My Business pages for one account, merge them or delete one. Google does not like when there are multiple listings.  Record the proper Google My Business URL and login associated with that account. Next, follow the steps on Google to verify that account to increase your local SEO ranking.

The best Nashville local SEO

Citations are Important for Nashville Local SEO

Complete citations are the NAP mentions of your business. Google and other search engines like consistency between your citations, local business page, and website. The citations need to come from high quality, niche-specific websites. Pro tip: Make sure you check to see if your business is already listed before you create a new citation on a website.

Check Your Reviews

Once you have set up your citations, ask your customers to leave reviews on those websites as well as Google. Your visitors want to hear from your customers! 90% of people who read online reviews claim that positive reviews influenced their buying decisions. Also, remember to respond to both positive and negative reviews.

Have Goals

Once you have your local SEO set up, your business needs create clear, concise goals. You need to know what you want to achieve using local SEO and how you are going to measure success. Do you want to get 50 new contact form submissions within a month? Or maybe you want to receive 100 phone calls from prospects. Whatever you choose, make sure your goal is clear and has a time limit.

Once you have determined a local SEO goal, you can add it to your Google Analytics dashboard. To create a goal in Analytics:

  1. Navigate to the Admin screen.
  2. Select Goals, then + New Goal.
  3. Either select a goal template or create your own.
  4. Give your goal a name and choose a type. The type can be either destination, duration, pages/screen per session, event, or a smart goal.

How to tell if your Nashville local SEO is working

Contact Form Submissions

The easiest way to measure contact form submissions is to direct visitors to a “Thank You” landing page upon submission.  This is easy to set up and you can use this landing page to direct users to other services, articles, etc. A “Thank You” page is the best affirmation that the form was successfully submitted. Once this page is created, you can create a goal in Google Analytics with the corresponding value.

The easiest way to set up and track your Nashville local SEO is to leave it to the professionals! Get started by requesting a local SEO scan from Digital Resource today.

Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton
  • Internet Marketing Case Study | Oral Surgery Practice January 6, 2020
    4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
    Emily Creighton
  • How to Save a Failing Marketing Strategy January 6, 2020
    39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]
    Emily Creighton
  • Setting Company Resolutions Takes Team Effort – Here’s Why January 2, 2020
    According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]
    Emily Creighton
  • Capturing More Leads for a Small Business December 27, 2019
    46% of Google searches are for local businesses. 56% of local businesses have not claimed their Google Business listing. 75% of enabled users voice search every week.   Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing […]
    Tyler Hall
  • 4 New Optimization Trends to Look Out For December 27, 2019
      70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words.   With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]
    Tyler Hall

More from our blog

See all posts