Google Maps has become a powerful marketing tool to target the local audience. More and more people are searching for local businesses on Google Maps and are usually selecting the options that show up at the top. So, how do you get your business on Google Maps and ranked high? Well, let’s take a look at some of the things you need to know when it comes to Google Maps from a Nashville maps optimization company.
What Determines Local Rankings?
Relevance – Google establishes relevancy by matching local listings with what people are searching for. The more a local listing matches with a search query, the better it has the potential to rank higher.
Distance – Google calculates the distance of each potential search result from the location mentioned in the search query and shows the most relevant results that are nearest to the searched location.
Prominence – Prominence means how popular a business is. Many people know famous brands, hotels, or stores. So, Google is more likely to rank those popular establishments higher in local results. Google also considers other factors such as backlinks, directories, local citations, reviews, etc. to establish prominence.
Are You Looking for a Nashville Maps Optimization Company?
When it comes to getting your business listed on Google Maps, relevance, distance and prominence are all crucial. If you aren’t showing up prominently on Google Maps, chances are you aren’t being found by your potential customer base. At Digital Resource we know how to incorporate all that to get your business showing up near the top of Google Maps. Contact ustoday to learn more about how we can get your business placing better on Google Maps.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]
15% is the average email open rate The average person takes 3 to 4 seconds to decide whether they will open an email 70% of people read their emails on a mobile device Remember the boy who cried wolf? That story where a kid got bored of watching over sheep, so he ran around claiming […]
34% of people who left reviews in 2019 wrote 2-3 reviews for local business 85% of consumers are willing to leave reviews 60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences Now more than ever, people are using the internet to find what they need. Word of mouth […]
29% of webpages contain duplicate content 65% of search engine users click on one of the top five suggestions in a result page Most duplicate content isn’t created intentionally Duplicate content is the bane of a web developer’s existence. Having the same content across several webpages can harm your website’s credibility, the user’s experience, and […]
54% of people use social media to research new products 5 billion social media users are active daily 73% of digital marketing experts believe social media marketing is effective for businesses Social media is one of the best tools today for cultivating brand awareness. You can get more views on your website and other digital […]
81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]
13% of employers in the U.S. use personality tests 40% of Fortune 100 companies use some kind of psychological testing in their employment strategy Personality testing accrues a $500 million industry, $20 million alone for the Meyers-Briggs test Personality tests. Buzzfeed churns them out like Millennials used to update a Twitter status (still, there’s no […]
On average, 28% of marketing technology budgets go towards a CMS 55% of marketers say blogging is a top inbound marketing priority Over 75% of internet users say they read blogs daily Have you ever wondered how non-web developer, bloggers make it looks so easy that a caveman can do it? It all comes down […]
Facebook holds over 2.38 billion users globally, and 1.56 billion of those users log in every day 94% of revenue from Facebook ads is from mobile devices Facebook is the #1 social media platform used for marketing, and earns the highest return on investment (ROI) How many people can your business actually reach on Facebook? […]
WEST PALM BEACH, April 6, 2020 – Financial Times, a global business publication, has ranked Digital Resource at the 70th fastest-growing company in the Americas. The inaugural list recognizes companies in the Western hemisphere that have shown tremendous innovation, creativity, and revenue growth between 2015 and 2018. With a 1,399.7% three-year growth rate, the West […]