Google Maps has become a powerful marketing tool to target the local audience. More and more people are searching for local businesses on Google Maps and are usually selecting the options that show up at the top. So, how do you get your business on Google Maps and ranked high? Well, let’s take a look at some of the things you need to know when it comes to Google Maps from a Nashville maps optimization company.
What Determines Local Rankings?
Relevance – Google establishes relevancy by matching local listings with what people are searching for. The more a local listing matches with a search query, the better it has the potential to rank higher.
Distance – Google calculates the distance of each potential search result from the location mentioned in the search query and shows the most relevant results that are nearest to the searched location.
Prominence – Prominence means how popular a business is. Many people know famous brands, hotels, or stores. So, Google is more likely to rank those popular establishments higher in local results. Google also considers other factors such as backlinks, directories, local citations, reviews, etc. to establish prominence.
Are You Looking for a Nashville Maps Optimization Company?
When it comes to getting your business listed on Google Maps, relevance, distance and prominence are all crucial. If you aren’t showing up prominently on Google Maps, chances are you aren’t being found by your potential customer base. At Digital Resource we know how to incorporate all that to get your business showing up near the top of Google Maps. Contact ustoday to learn more about how we can get your business placing better on Google Maps.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.