So, you’ve created a killer website, but you’re struggling to increase traffic to your page. Does this sound familiar? It’s all too common of a problem for businesses today, due to the overwhelming amount of content available online at any given moment. Competition is only getting stiffer, and you need to keep up! So, what do you need to do to increase the traffic to your website? Nashville SEO, or search engine optimization, is a great technique for your business to increase traffic. In order to get traffic to your site, you have to properly optimize your website through research, planning, and maintenance. With a little work and devotion, you can rank your site on the first page of Google and increase your traffic! Here are a few things to take into consideration when optimizing your page.
Keyword research is crucial.
When it comes to optimizing your website for Nashville SEO, it’s extremely important to choose your keywords wisely. Generally, 10-15 well-chosen keywords will improve your traffic more than 20 or so poor choices. What makes a keyword a good choice? Think about what kinds of things your audience will be searching in hopes of finding your product or service. If you need help coming up with quality keywords, there are multiple resources available, such as Google AdWords. These resources will show you relevant keywords related to your niche, and how many times a month it is searched. This is important information for your business to analyze. Knowing what your audience is thinking is key to creating the content they want to find.
Determine your competition.
Having a keywords list sets you up perfectly for the next step to driving traffic to your site. Take your list with those 10-15 killer keywords, and type them into Google. Take note of the sites that show up on that first page of Google search. There may be some overlap when searching a new keyword, but this is highlighting who your competition is. Consider who is truly your competition, which means eliminating large retail brands and competitors you cannot compete with. These will skew your metrics, and not do you any good.
Keeping track of the traffic to your web page is probably what brought this blog to your attention. That is a great place to start, but you can do more than that. An analysis is a constantly ongoing process your business should be doing to drive traffic to your site. Analyze your competitions webpage, as well as their social pages. How often do they share updates on social media? What is their engagement ratio? How many active followers do they have? There are resources available for your business to use to keep an eye on metrics such as inbound links, social shares, domain age and more as well!
Nashville SEO assistance?
The data you compile during your research will be the driving force behind your web page traffic. This will be the backbone of your Nashville SEO strategy and create a structure for your campaign. In such a competitive medium, it’s important to do everything your business can to keep up. If you are struggling to drive traffic to your web page, a dedicated team can assist you! Contact Digital Resource today to learn how we can increase traffic to your site, and improve your online presence!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.