When it comes to marketing, many companies either forget about or don’t even think about social media. Many people think of social media as a way to stay up to date with what friends and family are doing. It can actually be an incredibly valuable marketing tool if used correctly. Let’s take a look at some of the common mistakes made using social media as a marketing tool from a Nashville social media marketing company.
Using the Same Tactics on All Social Media Platforms
All social media platforms are different and should be treated as so. What works on Facebook doesn’t work on Twitter. What works on Instagram might not work on LinkedIn. It’s important to know what works on what platform and tailor the marketing campaign towards that specific platform.
Not Engaging with Your Followers
Your social media updates are useless if no one shares or responds to them. Your posts and content should be designed to elicit conversations with your audience. It’s also important that when you get a response or a comment from someone that you respond to them. Every comment a customer posts, whether positive or negative, presents an opportunity to communicate with the customer directly.
Talking About Yourself
This is a big mistake that companies make on social media. They think that their social media outlets are there to talk about themselves and their products or services. That’s the worst thing you can do. In order to run a successful social media marketing campaign, you need to give your followers what they want. What you post needs to be high quality, interesting, and something that your followers want to read.
Are You Looking for a Nashville Social Media Marketing Company?
Social media can be a great marketing tool if done correctly. If you are looking to strengthen your social media presence for your business, contact us today.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.