Do you think there is room to improve your business’s website? There are new web design elements constantly rolling out. Not sure how to use them? Start with these quick Nashville web design tips!
Try Out Video
Integrating well-produced videos into your web design will add a unique element. Plus, you can typically add videos to your site without re-designing the entire structure. Create a video that provides the viewer with clear, concise, and relevant information. An easy way to get started with videos is to answer questions about your services that you are frequently asked.
Add Live Chat to Your Nashville Web Design
The Live Chat feature allows you to speak to your prospects directly without any lag time. Plus, visitors and customers love it. They appreciate that you have taken the initiative to answer their questions without them have to take the time to pick up the phone. Live chat is also great because you can view the log of the conversation to see what questions your customers were asking. You can use those questions in your next video Q&A and improve the quality of the content on your site!
Create Clear Calls to Action
Crawl through your site and see how your customers would be able to take the next step. If they are on your services page, do they need to go to your contact page to get in touch with you? Make sure you provide your customers with a clear path to reach you. You can do this by placing clear call-to-action buttons throughout your site.
Refresh Your Home Page
It’s all about the website design of your homepage. Since this is the first page your visitors see, the home page needs to attract the type of visitors you want. The web design should be clean and the content should be easy to read.
Add White Space
White space is your friend. It makes it easier to read your site because there is less “fluff” for your important information to get lost in. There’s a high chance that you have added information that is not important to your pages over the years. Check your content and find cleaner ways to present the refined content. This will increase your amount of white space.
Watch Your Analytics
Your website analytics will show you where your visitors are going once they get to your site. If you have a page that you want your visitors to go to, check your analytics to see if they are going there. If they aren’t going where you want them to go, make sure that the links to those pages are working properly. You can also check your content on your home page and verify that it is directing to the page you want them to go to.
Start with these 6 tips if you want to improve your website. Want to dive deeper into your website redesign? Contact Digital Resource, your go-to resource for Nashville web design, digital marketing, and SEO at 561-429-2585.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.
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