2018 is a big year of change for Facebook. With an emphasis on locality and genuineness, another new Facebook update will make it easier for local news sources to be legitimized and publicized within their demographic. However, it seems that this update won’t just benefit news sources. How? Keep reading to learn more:
How Can My Business Use the Update to Its Benefit?
Facebook wants to commit to local news and meaningful social interactions. They are doing so by giving local news sources the opportunity to rank higher in Facebook feeds. However, in their update, Facebook states, “There are no constraints on which publishers are eligible.” So, any type of published piece– meaning blog posts – and site can gain traction.
What Makes a Post Eligible?
Facebook will determine locality by honing in on the interactions between the people in a specific geographic area. So, if people you’re friends with, or people nearby, like or share a post, it tells Facebook that it is a quality post. Local news, local sports, and neighborhood blogs will be given priority.
Does My Business Need a Blog?
Content is king. And now that rings even more true with this new update. Written content makes it easier for Google to crawl your site for search engine optimization purposes. And, it gives you high-quality social media content that allows you to angle yourself as an expert. Any and all businesses have something to write about. So, if you’re not already blogging, it’s time to change that.
Are You Looking for More Information on the New Facebook Update?
At Digital Resource, we dedicate our time and expertise to assist businesses in attaining their digital marketing goals. So, if you are in need of assistance with navigating the new Facebook update and more, request a free internet marketing analysis today.
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.