What once was looked at as the next big thing in social media and internet marketing is about to be no more. Earlier this month, in a new Google update, Google announced that it will soon be pulling the plug on Google+, their answer to Facebook and LinkedIn’s social media platforms.
Why Are They Getting Rid of It?
Well, to answer that question we have to go all the way back to March. Back in March, Google was alerted to a security issue with Google +. The issue exposed the private data of over 500,000 accounts. Instead of alerting users of the security breach when it was found, the company decided to go on with business as usual. They did this because as they put it, they didn’t think that anyone actually gained access to that information. Their “Privacy & Data Protection Office” also decided that it was not legally required to report it.
Well, they were wrong.
It was later discovered that up to 438 applications made by other companies may have had access to the vulnerability through coding links called application programming interfaces. Those outside developers could have seen usernames, email addresses, occupation, gender, and age. They discovered the issue and fixed it right away, but by that point, the damage had already been done.
So, What’s Next?
Well, at this moment we don’t know. Google + was introduced back in 2011 as a direct competitor to Facebook. While that was Google’s hope, it never really panned out. By the start of 2018, it had largely been deemed an afterthought. Google will be completely shutting down the consumer version by August of 2019. From there, they plan to continue to operate the corporate version.
Want to Know More About the New Google Update?
If you are looking to change your internet marketing strategies to reflect the changes that Google has made, look no further than Digital Resource. We stay up to date on the latest changes and trends and tailor our strategies around them. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.