35 percent of social media users are on Instagram, with over 50 percent of those users on the platform daily. That is a huge potential market for businesses looking to promote their products and services on social media. And, with the new Instagram update offering carousel ads, there is a handful of ways to promote via Instagram ads. Here are a few things to consider when looking to start advertising on Instagram:
What Is the New Instagram Update?
As a part of the Facebook family, Instagram ads have been around for a while now. And, they’re pretty well developed. Once Instagram Stories (they’re version of Snapchat) came out, business owners were able to capitalize on that ad space as well. Now, carousel ads – a type of advertisement that can feature more than one piece of media at a time – are available for Instagram Stories. Users can tap through, swipe through, and pause the content. The update is exclusive to a few users for now; the full-scale update has yet to be released.
What Kind of Ads Can I Run on Instagram?
In addition to the new update, you can post several other types of ads on Instagram. These include simple photos and videos. You can also run carousel ads within the feed. Lastly, you can run photos and videos within stories. Videos can be up to 60 seconds long.
Should My Business Run Ads on Instagram?
There may be a lot of opportunity for your business on Instagram. In order to determine if your business should run ads on the platform, you need to take a look at your numbers. Who is your demographic? Are they on Instagram? 64 percent of users are ages 18 to 29, with 39 percent of them being women and 42 percent of them living in urban areas, according to the Pew Research Center.
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Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.