New Instagram Update | Should My Business Run Instagram Ads?

No Comments

35 percent of social media users are on Instagram, with over 50 percent of those users on the platform daily. That is a huge potential market for businesses looking to promote their products and services on social media. And, with the new Instagram update offering carousel ads, there is a handful of ways to promote via Instagram ads. Here are a few things to consider when looking to start advertising on Instagram:

What Is the New Instagram Update?

As a part of the Facebook family, Instagram ads have been around for a while now. And, they’re pretty well developed. Once Instagram Stories (they’re version of Snapchat) came out, business owners were able to capitalize on that ad space as well. Now, carousel ads – a type of advertisement that can feature more than one piece of media at a time – are available for Instagram Stories. Users can tap through, swipe through, and pause the content. The update is exclusive to a few users for now; the full-scale update has yet to be released.

how will the new instagram update affect my business

What Kind of Ads Can I Run on Instagram?

In addition to the new update, you can post several other types of ads on Instagram. These include simple photos and videos. You can also run carousel ads within the feed. Lastly, you can run photos and videos within stories. Videos can be up to 60 seconds long.

Should My Business Run Ads on Instagram?

There may be a lot of opportunity for your business on Instagram. In order to determine if your business should run ads on the platform, you need to take a look at your numbers. Who is your demographic? Are they on Instagram? 64 percent of users are ages 18 to 29, with 39 percent of them being women and 42 percent of them living in urban areas, according to the Pew Research Center.

will the new instagram update affect my digital marketing

Are You Looking to Stay Up-to-Date with Instagram’s Latest?

Let Digital Resource do it for you! We can assist you with all of your internet needs. So, start your path to online success by requesting a free internet marketing analysis today!

Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • 60+ Social Media Posts for Your Business February 18, 2020
    81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
    Alexandra Gomez
  • The Ultimate Guide to Online Reputation Management February 11, 2020
    69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
    Alexandra Gomez
  • Video Marketing Basics | How to Prepare for a Video Shoot February 7, 2020
    87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
    Alexandra Gomez
  • Bridging the Gap in a Multi-Generational Workplace February 5, 2020
    35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
    Alexandra Gomez
  • The State of Digital Marketing in 2020 February 3, 2020
    Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
    Alexandra Gomez
  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton

More from our blog

See all posts