New York City Content Marketing | How Can My Content Stand Out?

No Comments

The Internet is the best tool for marketing your business’s content nowadays. But, industries are often oversaturated with all types of digital content. However, there are still ways to tailor your New York City content marketing strategy to ensure that you are getting the most out of your efforts. Here are four simple guidelines to keep in mind next time you are sitting down at the drawing board:

Keep It Compelling but Concise

Most Internet users want information and they want it now! Long gone are the days of snail mail and long messages. In fact, Facebook ads even penalize users who put copy over more than 20 percent of an image. You need to find how you can convey your message in a way that is informative and interesting. This means you should use pointed adjectives, a call-to-action, and the basic facts. You can then redirect your viewer to a page with more information. So, you not only give them cool content, but you can grab a lead by guiding them to a conversion.

Invest in Images

can i use stock photos for new york city content marketing

We live in an era of visuals. You need high-quality images in order for viewers to take your business seriously. So, you have several options when it comes to producing and presenting professional photos, graphics, and other visuals. To begin, you obviously have the option to hire a photographer. This is ideal for product line launches so you can gather original content. Or, you can opt to use stock photos. Websites like Deposit Photos, Shutterstock, and Adobe Stock make it easy to find high-res photos that come with different usage rights.

Engage Your Audience

As technology and types of creative content evolve, people expect more. Right now, interactive content is booming. You are not only able to have your audience see your content, but they get to engage. This is the prime time for getting a potential customer excited about your product or service. Having an interactive piece of content does not necessarily mean you need any difficult coding. Interactive content can ask your audience questions, direct them to a different page, and so much more!

Nail Down Your Niche

how do i determine my niche for new york city content marketing

When you first started your business, what set you apart? What are you offering customers that no one else is? That is what you should be honing in on when it comes to your content marketing strategy. Nowadays, audiences want content that is not only unique but genuine. And, while it is not always easy to stay ahead of the curve, you should always try to be a step ahead of your audience. If they have a problem, you need to have a fix. So, knowing your niche and what their needs are is key to creating the perfect content.

Are You Looking to Improve Your New York City Content Marketing Strategy?

Do not let your New York City Content Marketing get lost in the crowd. Learn how our digital marketing services can assist your business and its content stand out among competitors by contacting us today!

Want more on this topic? Watch here!

Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How You Can Increase Email Open Rates for Your Business May 22, 2020
    15% is the average email open rate The average person takes 3 to 4 seconds to decide whether they will open an email 70% of people read their emails on a mobile device Remember the boy who cried wolf? That story where a kid got bored of watching over sheep, so he ran around claiming […]
    Alexandra Gomez
  • How to Manage Your Company’s Online Reputation May 22, 2020
    34% of people who left reviews in 2019 wrote 2-3 reviews for local business 85% of consumers are willing to leave reviews 60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences Now more than ever, people are using the internet to find what they need. Word of mouth […]
    Alexandra Gomez
  • How Duplicate Content Can Hurt Your Search Rankings May 22, 2020
    29% of webpages contain duplicate content 65% of search engine users click on one of the top five suggestions in a result page Most duplicate content isn’t created intentionally Duplicate content is the bane of a web developer’s existence. Having the same content across several webpages can harm your website’s credibility, the user’s experience, and […]
    Orlando Gonzalez
  • Are You Using the Right Hashtags on Social Media? May 15, 2020
    54% of people use social media to research new products 5 billion social media users are active daily 73% of digital marketing experts believe social media marketing is effective for businesses Social media is one of the best tools today for cultivating brand awareness. You can get more views on your website and other digital […]
    Orlando Gonzalez
  • Images, GIFs, & Video: How to Create Multimedia Content May 5, 2020
    81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]
    Alexandra Gomez
  • Should You Use Personality Tests in Management? April 30, 2020
    13% of employers in the U.S. use personality tests 40% of Fortune 100 companies use some kind of psychological testing in their employment strategy Personality testing accrues a $500 million industry, $20 million alone for the Meyers-Briggs test Personality tests. Buzzfeed churns them out like Millennials used to update a Twitter status (still, there’s no […]
    Alexandra Gomez
  • What is a Content Management System? April 29, 2020
    On average, 28% of marketing technology budgets go towards a CMS 55% of marketers say blogging is a top inbound marketing priority Over 75% of internet users say they read blogs daily  Have you ever wondered how non-web developer, bloggers make it looks so easy that a caveman can do it? It all comes down […]
    Nicholas LeTourneau
  • What Every Business Owner Should Know About Facebook Ads April 21, 2020
    Facebook holds over 2.38 billion users globally, and 1.56 billion of those users log in every day 94% of revenue from Facebook ads is from mobile devices Facebook is the #1 social media platform used for marketing, and earns the highest return on investment (ROI) How many people can your business actually reach on Facebook? […]
    Alexandra Gomez
  • Digital Resource Ranked 70th Fastest-Growing Company in the Americas by Financial Times April 21, 2020
    WEST PALM BEACH, April 6, 2020 – Financial Times, a global business publication, has ranked Digital Resource at the 70th fastest-growing company in the Americas. The inaugural list recognizes companies in the Western hemisphere that have shown tremendous innovation, creativity, and revenue growth between 2015 and 2018. With a 1,399.7% three-year growth rate, the West […]
    Emily Creighton - Multimedia Content Marketing Manager
  • 5 Website Design Terms You Should Know April 20, 2020
    38% of people will stop viewing a website if the content or layout is unattractive (Blue Corona) 48% of people cited that a website’s design is the No. 1 factor in determining the credibility of a business (Blue Corona) Increasing your website loading speed can prevent the loss of 7% of possible conversions (Infront webworks) […]
    Nicholas LeTourneau

More from our blog

See all posts