New York City Facebook Ads | The Anatomy of a Successful Facebook Ad

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Over two billion people use Facebook every month. Facebook ads assist your business in getting in front of your customers.  While they scroll through their newsfeed, there are dozens of advertisements.  Add yours to the dozen to get noticed! To get started, you need to understand the anatomy of successful New York City Facebook ads.

Image

The image is by far the most important element of successful Facebook ads. The image needs to be of high quality. We recommend an image that is 1,200 x 900 pixels. Make sure the subject of the image is in clear view. The product or service you are marketing should be the focus of the image.

The image should be compelling. It should make your customer want to dive in and be part of the photo.  The image is also important because it is the first element your customers see. Remember, less text is more. It will grab your customer’s attention easier. Also, Facebook will not approve your ad if there is too much text.

Best practices for New York City Facebook Ads

New York City Facebook Ads Content

Once your customers have been hooked by the image, make sure your content is compelling and entices your customers to take the next step. The content should include information about your image and why your customers should care about it. Keep your content, sometimes referred to as text, simple and sweet. A length of about 15 words works best in this section. Text with more than 90 characters may be shortened on smaller screens.

Headline

Another essential element of the content is your headline. This is the bold text that appears under the image. The headline should include grabbing positive words. These are words like “huge”, “opportunity”, and “now”. Since the character length of the headline depends on the Facebook ads platform you are using, the most popular headlines are only four words.

How to caption your New York City Facebook ads

Caption

Under the headline is the caption of the image. The caption should describe the image. Utilize words that elicit a response. These include words like “new”, “you/your”, “today”, and “best”. You should also include positive words like “win”, “top”, “gorgeous”. Include the most important information at the beginning because some ad placements will shorten your caption.

Call-to-Action

Most Facebook ads allow you to include a call-to-action button at the bottom of the ad when setting your ad creative. There are a few options, including “Apply Now”, “Book Now”, “Contact Us”, and “Shop Now”. This call-to-action button will direct your customers to the next step of the buyer’s journey on your website.  So, make sure you direct your customers to the proper link! For instance, don’t use the “Shop Now” call-to-action button and send your customers to the contact form on your website. Instead, use the “Contact Us” button to direct them to the contact form.

Facebook ads are an incredible marketing tactic you can use to get your business noticed by your customers. Get started utilizing New York City Facebook ads to grow your business today! Contact Digital Resource, your resource for all things digital at 561-429-2585 to begin.

Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.

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