Your website is an extremely important tool for generating leads! Unleash its full potential by adding a New York City live chat feature. Statistics show that only about 2% of website visitors convert to an inquiry or sale. Let’s change that with live chat!
What is New York City Live Chat?
Live chat is a feature you can add to the bottom to your website. When a visitor responds to the chat, they will receive a response from a real, live person. Hence the name live chat.
Live chat generates leads because it allows you to reach potential customers proactively. You can reach out to them right from your site and ask them if they have any questions. Start the conversation with something like “Is there anything specific you’re curious about?” or “Hey, do you have any questions for me?” Between 10 and 50% of all your website visitors will engage with you.
Chat with Potential Customers
Another one of the key benefits of live chat is customer service representatives are able to speak to more than one lead at a time. Therefore, customer wait times are also reduced because they don’t have to wait for you to finish helping a customer. They will be able to get real-time replies, answers, and solutions to their problems. When you’re responding to a live chat message, be sure to keep it natural and professional. You want the lead to enjoy talking to you.
You can also build trust and rapport through live chat. Live chat brings the human element of your business through your website. People like to buy from people they trust. Reports say that 41% of online users are more likely to trust a brand if live chat is available.
Not only is your live chat team available to answer all of your visitor’s questions, they are also able to field unqualified leads. It’s important for leads to be qualified when they make it to your sales team. And, only about 25% of leads are legitimate and should advance to sales. You can also prioritize your leads so your sales team gets back to the most qualified ones in a timely manner.
Added SEO Bonus
Live chat also maximizes the amount of time a lead spends on your website. The more time someone spends on your website, the lower your bounce rate. This small increase in time increases your SEO ranking, which in turn brings in more leads!
When it comes to lead generation, it’s more than just turning on a live chat feature. Check your live chat software and view the referring link, operating system and device, number of visits, number of chats, and more. Utilize the analytics along with your live chat logs to understand how you can grow your business. If you would like to learn more about how to set up a New York city live chat that delivers results, contact Digital Resource today.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.
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