Acquiring new customers for your brick-and-mortar store is difficult without a strong, active presence in the internet world. The best way to get new customers is to improve your local SEO. To help you, we put together a guide you can use improve your New York City local SEO.
Start with Keyword Research
The first step is to research keywords that your visitors are using to find you. Begin by thinking about when you want your business to show up in Google. If you own an Italian restaurant in New York City, an important keyword would be “New York City Italian restaurant”.
However, keep in mind that the more competition you have for a specific keyword, the harder it is going to be for you to “rank” for that keyword. Meaning, the harder it is going to be for you to show up. The keyword “New York City Italian restaurant” is going to yield a lot of other restaurants. To avoid a war that you’re probably not going to win, try ranking for more specific terms or “long-tail keywords”. This can be something like “best lasagna in New York City”.
Make Sure Your Website is Optimized
Key take-home: make sure your local business website creates a reasonable amount of high-quality content. High-quality content is key for not only your visitors but for search engines as well. You can start with the contact page which is the most important page for your local SEO.
Claim Your Google My Business Account
Your contact page should match what is listed on your Google My Business account. Be sure you include the name of your business, the address, and phone number. Local SEO works hand-in-hand with your maps optimization.
Next, optimize your Google My Business account by adding a description, categories, business hours, etc. As always, add high-quality photos and your logo to get more exposure. It’s best to add at least three photos.
Improve New York City Local SEO with Online Directories
Don’t stop with Google! It is important to keep your business listed correctly on the top online business directories. These include Yelp, Citysearch, Bing, and Merchant Circle. You will also want to make sure any of your local business listings, like the Chamber of Commerce, are also updated.
Yes, your customer reviews matter! A recent survey said 84% of people trust online reviews as much as a personal recommendation. But, if you don’t have reviews, you can get them! 7 out of 10 customers will leave a review for a business if they are asked by the business. So, start asking!
Finally, respond to your online reviews. Your customers spent the time to tell the world how wonderful you are, so return the favor by thanking them. Start by thanking them for their time and telling them that you appreciate the praise you received from them. If you received a not so stellar review, still start by thanking them. Then, ask them what they think you could do to improve.
This is just the beginning of New York City local SEO. Give us a call at 561-429-2585 or contact us so we can assist you in implementing these local SEO strategies.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.