In today’s world, the first meeting you have with your customer happens long before an actual business interaction. Often times they’ve met you long before they ever walked into your store or ever placed their order online or ever used your product. How is it that consumers know you before you know them? The first impression of your business will come from your online brand.
Consumers are more informed than ever; they have access to a wealth of information on services, products and businesses, before you even have a chance to meet them! What they find online will determine if you even get their business or if they find a competitor’s online brand more appealing! Are you worried that you aren’t capturing enough consumers through your brand online? Are you getting proper brand exposure online, reaching the maximum number of targeted consumers? How do you build an online brand? All your questions and more will be answered, just keep on reading!
What is an Online Brand?
Basically, as we touched on before, your online presence is your brand’s representation. 81% of consumers research online before spending money. This means your consumers are finding out about your product or service before they make the final purchase decision. Everything from online reviews, to your website, to your social media presence; consumers get to know your company through your online presence and then make a decision based on their findings!
Your online brand includes everything that a consumer can find about you online! Everything you want your brand to represent, you need to get across in your online presence. There are a few important factors that you will want to take into consideration and truly focus on when building on online brand.
Once you have those things in place, you’re going to want to build out your initial presence. That means making a profile everywhere that you possibly can on social media and optimizing your search-ability. Making sure every area that is possible to be filled out is, and that you have included keywords that you are looking to be known for is important in optimizing your pages. You will want your brand to represent and look the same across all platforms, so make sure when you’re creating all the pages that you maintain the same feel by using your same logo or headshot and same color scheme.
You want to make sure that you brand is a likeable one. So when you’re building out your websites and profiles, make sure in the about me or about us section you make your brand relatable to the audience you are targeting. This section will be the section that your users can connect with you on a personal level, they will feel like they know your brand and that creates a larger following and a more loyal one.
What Do I Need to Do to Build My Online Brand?
Once all of the foundation is laid and the characteristics of your brand are established across multiple platforms it is time to build your online brand! Create content and share it everywhere you can! All those profiles you built, your website, everything is a medium in which you can show you fans the content you create.
When it comes to creating content you can take advantage of all the different types of medias that are out there. Video marketing, infographics, blogging, everything can be advantageous to your online brand. Initially it is a good idea to create and distribute all types of content, but as you go along and your brand continues to build in number of followers you will be able to gauge which types of content gets the best responses from your audience. In certain industries certain types of marketing do better than others, and as you test and measure the metrics you will be able to strategize what to share with your online brand.
Make sure that everything is relating back to your online brand. Does it represent you, what you stand for or your products? It’s not always a sales pitch, but you have to make sure you act consistently so that you online brand is clear and people remember you for the characteristics you want them to remember you for. Then keep posting and keep interacting and engaging with your followers and your brand will continue to grow.
At our internet marketing company in West Palm Beach we specialize in helping people grow their online brand. We have proven online marketing strategies that will help expose your brand online and target the perfect audience that you are looking for. For any questions about strategies to build your online brand or for more information on digital marketing strategies visit Digital Resource online or call us at 561-429-2585 today! We are your resource for everything digital, so feel free to connect with us!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!