For any new dining location that is in the process of setting up their online presence, gaining traction can be difficult. Many restaurateurs well versed in how to run a restaurant, but not in the finer points of digital advertising.
Get on the number one advertising platform.
One of the most important advertising platforms today for any restaurant is Facebook. Because it has a built-in audience if several million people, there will always be a reason to use it. Facebook is excellent at targeting certain ads so that they are shown where they would be most effective. Make sure your Facebook ads are being used as efficiently as possible.
Keep the look and feel constant across the web.
Keep the look and feel of your restaurant consistent with the way that it is portrayed online. Your pages on Facebook, Instagram, etc. should all have the same conceptual look and feel so that customers sense a certain value and authority in your business. Keep your customers up to date with online hours, bookings, and menus.
Say exactly what you mean.
Because of the way that advertising platforms work, keywords are incredibly important to understand. Facebook and Google use keywords to determine when and where to place ads. By using strategic keywords that pander to local audiences, you have a better chance of your ads being more effective.
Online Marketing Agency
Digital Resource is here to help you get your new restaurant off the ground. SEO for restaurants is a part of what we do. Call today if you have any questions.