With video being one of the newest forms of digital advertising, it can be difficult to get the production technique right without any proper training in how to operate a camera and edit the video well. Here are some tips to help you make better video ads in the future with an online marketing agency.
Poor Camera Setup
Get your equipment to make your job easier.
One of the most common problems with video production is some kind of error with how the camera is initially set up. Common issues include lighting, distance, and leveling just to name a few. Taking the time to learn simple and effective recording techniques can make a huge difference is the production quality of your ads and make them more effective in general.
Help ad platforms target your material.
When it comes to SEO with your video ad campaigns, keywords are vital to how Google ranks ads and how your business will come up in rankings for related searches. By strategically placing keywords throughout your videos in a way that makes them conducive to searches will massively help your ROI on video ads.
Don’t try to make a movie; get right to the point.
Perhaps the most overlooked aspect of any video campaign is the length if the videos themselves. If a video is too long, viewers will lose interest. Too short, and not enough information will be present for the vital building of trust in your product. Make your video an appropriate length for use across multiple platforms like Facebook and Google.
Online Marketing Agency
Digital Resource is here to help you bring your business into the 21st century. Video advertising is one of the most important parts of our individualized strategy. Call us today if you have any questions for our team.