The winter holidays are one of the most competitive times of the year for businesses. However, they’re also a golden opportunity for businesses to drive sales and acquire new customers. Figuring out how your business can utilize Thanksgiving, Christmas, Hanukkah, Black Friday, etc. can get overwhelming at times. Luckily, as a premier online marketing company, we’ve learned some tips and tricks to help your business make the most out of this time of year. Keep reading to learn how to attract customers this holiday season!
4 Tips on How to Attract Customers this Holiday Season
Tip #1: Schedule and Plan
Waiting until the holiday season is in full force to create your internet marketing plan is a recipe for disaster. The holidays are beyond hectic. You want to be able to focus on handling day-to-day tasks and account optimizations. This is why it’s essential to schedule and plan your holiday tactics. That way, you’ll be able to take your time, create the most effective strategies, and be prepared for any and all of the holiday craziness.
Tip #2: Create Festive Content
Customers love the holidays. Make them love your content too by incorporating the holidays into your digital content. Some great places where you can sprinkle in the holiday spirit are cover photos, blog posts, social media posts, keywords, Pinterest boards, and hashtags. However, it is essential that, even if the content is festive, it is still relevant to your business and brand. For example, if you’re a dental practice, write “7 Best Holiday Party Foods for Your Teeth” as opposed to “7 Best Holiday Party Ideas.”
Tip #3: Host a Special, Contest, or Giveaway
There is no better way to ignite the holiday spirit than with a special, contest, or giveaway. Hosting a photo contest, holiday discount, or secret giveaway are all great ways to build brand loyalty, gain new followers, increase engagements, and, of course, attract customers. Utilize this season even more by making them holiday-themed! 63.4% of Facebook users are more likely to share a link to a holiday special, contest, or giveaway.
Tip #4: Hire an Online Marketing Company
These tips can definitely help you learn how to attract customers this holiday season, but they are no substitution to hiring an online marketing company. As experts in the digital world, internet marketing companies are able to bring you the most bang for your buck, conduct the best internet marketing practices, and keep up with the latest trends. Additionally, when you hire an online marketing company, you are able to focus on what truly matters: your business, your customers, and ensuring that their holiday experience with you is one that they will always remember.
Now is the time for your business to make some noise this holiday season! Get the most out of it and stretch your success into the New Year by contacting us. We are an online marketing company in South Florida that can help your business reach new heights. Get a free internet marketing analysis from us today!