The winter holidays are one of the most competitive times of the year for businesses. However, they’re also a golden opportunity for businesses to drive sales and acquire new customers. Figuring out how your business can utilize Thanksgiving, Christmas, Hanukkah, Black Friday, etc. can get overwhelming at times. Luckily, as a premier online marketing company, we’ve learned some tips and tricks to help your business make the most out of this time of year. Keep reading to learn how to attract customers this holiday season!
4 Tips on How to Attract Customers this Holiday Season
Tip #1: Schedule and Plan
Waiting until the holiday season is in full force to create your internet marketing plan is a recipe for disaster. The holidays are beyond hectic. You want to be able to focus on handling day-to-day tasks and account optimizations. This is why it’s essential to schedule and plan your holiday tactics. That way, you’ll be able to take your time, create the most effective strategies, and be prepared for any and all of the holiday craziness.
Tip #2: Create Festive Content
Customers love the holidays. Make them love your content too by incorporating the holidays into your digital content. Some great places where you can sprinkle in the holiday spirit are cover photos, blog posts, social media posts, keywords, Pinterest boards, and hashtags. However, it is essential that, even if the content is festive, it is still relevant to your business and brand. For example, if you’re a dental practice, write “7 Best Holiday Party Foods for Your Teeth” as opposed to “7 Best Holiday Party Ideas.”
Tip #3: Host a Special, Contest, or Giveaway
There is no better way to ignite the holiday spirit than with a special, contest, or giveaway. Hosting a photo contest, holiday discount, or secret giveaway are all great ways to build brand loyalty, gain new followers, increase engagements, and, of course, attract customers. Utilize this season even more by making them holiday-themed! 63.4% of Facebook users are more likely to share a link to a holiday special, contest, or giveaway.
Tip #4: Hire an Online Marketing Company
These tips can definitely help you learn how to attract customers this holiday season, but they are no substitution to hiring an online marketing company. As experts in the digital world, internet marketing companies are able to bring you the most bang for your buck, conduct the best internet marketing practices, and keep up with the latest trends. Additionally, when you hire an online marketing company, you are able to focus on what truly matters: your business, your customers, and ensuring that their holiday experience with you is one that they will always remember.
Now is the time for your business to make some noise this holiday season! Get the most out of it and stretch your success into the New Year by contacting us. We are an online marketing company in South Florida that can help your business reach new heights. Get a free internet marketing analysis from us today!
Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]