It might be hard to believe, but 2017 is just around the corner. As a result, it’s time to start preparing your digital marketing strategy for the new year. Thanks to Google’s constant updates, optimizing your search engine optimization (SEO) tactics is the perfect place to start. Make 2017 the year that you get on the first page of Google by following these essential SEO tips from our Palm Beach online marketing company!
3 Florida SEO Tips for 2017 From Our Palm Beach Online Marketing Company
Tip #1: Improve Site Speed
Page speed is an important ranking signal and one of Google’s top priorities for 2017. As a result, one of the best ways that you can improve your search rankings next year is by testing and optimizing your site speed on all devices. Since it can take a while to manually enter all of your pages’ URLs to check and learn how to fix the speed of your website, enlisting in a Palm Beach online marketing company might be necessary. Also, make sure that your site isn’t fast, but that’s its mobile-friendly as well. Google recently announced that it’s launching a mobile-first index. So if your website isn’t optimized for mobile devices, your search rankings will suffer in both mobile and desktop search results.
Tip #2: Prepare for Voice Search
Voice search has become one of the fastest-growing search options, and it shows no signs of slowing down in 2017. Furthermore, Google is going to try to make voice search go above voice recognition and evolve in voice understanding in 2017. This will involve several changes that with respect to: location-based context, previous searches, personalized information, keyword research based on spoken searches, and context based on frequently used apps. Because of its growing popularity and upcoming modifications, preparing your Florida SEO for voice search is essential for your business.
Tip #3: Focus on Content Density
Many websites are now posting content and trying to make it as long as possible. They think that the more words they have on their site, the better their rankings. However, this is not the case. In fact, both browsers and search engines are beginning to penalize sites with long and low quality content. As a result, it’s time stop focusing on content length and start placing more emphasis on content density. Content density is basically content’s “word per value.” For example, don’t write a 3,000 word blog that’s filled with useless fluff words and repeating ideas. Instead, try to deliver the same value to your readers in 300 words by using high-value words. Dense content improves your search rankings and keeps your followers happy. Focus on quality content in 2017, not quantity.
With these Florida SEO tips, there’s nothing that can stop your business from improving its search rankings in 2017. Get even more SEO and internet marketing advice for the new year by contacting our Palm Beach online marketing company. Our experienced team at Digital Resource can help make 2017 your business’s most successful year yet! Get a complimentary SEO analysis from our digital marketing experts today!