Online shopping has overtaken traditional retail! Do not let your business fall behind!
Although it’s hard to imagine holiday shopping and presents now, the season is quickly approaching. Even though you might still be sipping on Pina Coladas by the pool in the heat, if you want your business to thrive in the boom months, you need to start considering different ways to change your online marketing to fit the season. That way you can capture the attention of the maximum number of customers before your competitors do!
The following tips and trends were gathered to help your business reach highs it’s never reached before in the coming months. Even if your business has always “peaked” during the holidays, the trends change each year and it is important to stay up to date with your customers to stay relevant and on their minds.
Optimize for Mobile Users
Mobile, mobile, mobile, mobile. It is the way of the present and it’s definitely the way of the future! Your business NEEDS to jump on this if you haven’t already. 51% of the visitors to your site will be made via mobile devices. That’s half of your potential customers you could be sending away if your business does not have a mobile friendly or responsive website (see our responsive website blog). Over a quarter of the GLOBAL online transactions were made on mobile devices. That is an incredibly huge number of transactions, and it’s only growing!
Your competitors are catching on to this and budgeting accordingly. It is projected that mobile advertisements will account for more than half of ad spending in 2015. So what do you do to target mobile users?
Make sure you have a responsive website. Mobile users will bounce from site to site quickly if it is too difficult to navigate or understand from a mobile device.
Make ads specifically for mobile devices. Use clear images, keep it simple and concise. If you are doing a video ad, studies have shown that vertical video ads have a better completion rate on mobile devices.
If applicable for your business and beneficial, invest in an App for smartphones. Apps are not perceived as advertisements, because they offer some value or functionality. The user will voluntarily download the app and literally open the door to this communication platform for you, but it has to be available for them to do so. On average users spend about 82% of their time on mobile devices on their apps.
Create a mobile Geo-Fencing campaign. What is this? Well, basically when users are within a specific proximity to your business (your geo-fence), the consumer will be served with a specific ad for an in-store purchase.
Beware of the Savvy Shopper
With all of the information readily available to consumers now a day, as a business, you have to expect that your clients will absolutely be knowledgeable in the product or service you are offering. Instead of being intimidated by the well-informed consumer, you can actually take advantage of it! Before making their holiday purchases, shoppers referenced 12 sources of information and the time spent researching businesses increased to 5 hours and 46 minutes. What does that mean for you? Increase your online presence to make sure that when buyers are researching, your business is coming up! Making sure your business is coming up first in search rankings and that your digital storefront is getting the maximum exposure online will all help your business be found over the competitors! Staying in the forefront of consumers’ minds during the research process will most likely lead to a sale.
Plan Your Deal Campaign
With all the research that goes into purchases, consumers are on the hunt for great deals. Updating your advertising campaigns to reflect your latest promotions will lead your business to optimal growth.
The holiday shopping period stretches over several months, with some consumers beginning as early as October. Start by knowing your target market. Who is most likely to buy from your business? That will help determine what kind of deals to offer and when to offer the deals. After gathering those facts, it is important to blast it all over the digital world. Sync your promotions with your online campaigns to make sure that all users everywhere know your offers.
Online shopping continues to outpace growth in traditional retail. As this trend continues to grow, the businesses that do not make their online presence known will gradually decline. As a business you may always peak during the holiday season, but with internet marketing your can peak at new levels that your business may have never experienced before. Getting new customers during the Holiday season and providing them with a great mobile experience can guarantee that they will remain your customers when the Holiday Season is over. Even though it is still summer, it is important to build your digital storefront so that you’re not too late when the holiday season hits!
Call us today at 248-990-3179 or use our contact form to setup a free consultation and online marketing analysis. We can let you know if your West Palm Beach business is being viewed by the most consumers and help you to improve your internet marketing efforts! We are your one stop shop for SEO, Websites and all other things Digital!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!