Brand promotion doesn’t come easy – or cheap. To compound the issue, the odds don’t favor small businesses competing against heavyweights. Big budgets and teams can make easy work of outpacing business owners trying to juggle the weight of just running their business. But let this crucial component slip – and there might not be a business to run. The good news? Digital marketing is continually evolving and putting the power of efficient and effective marketing within reach of your keyboard and mouse. Below, we’re breaking down the starting point for your business’s online marketing in Hypoluxo.
3 Must-Haves for Online Marketing in 2019
Create a Killer Website
This is your business’s storefront, business card, and billboard all in one. Don’t skimp here or gloss over details. The design should be attractive, but simplicity and functionality need to take the lead here. Visitors should find it easy to figure out what you offer and even easier to contact you about it. Remember, the majority of visitors will be viewing your site from a mobile device. As a result, the importance of a mobile responsive design cannot be understated.
Listing your services online
Your business needs to be listed on every online directory relevant to your industry. These online directories share an important role in the online visibility of your business. This happens both directly, securing a presence when someone’s searching, and indirectly, by boosting your website’s SEO. Some play a bigger part than others. So, start by creating a Google My Business listing and include the most accurate contact information for your business (name, address, phone, etc).
Using social media to promote your business
Social media platforms provide a powerful way to engage with your current and potential customers. Use this opportunity to communicate more about the products and services you provide in a more informal and informational way. Start by creating profiles with the “big three”; Facebook, Instagram, and Twitter. Note: these days, social media has become “pay-to-play”, with platforms like Facebook limiting organic reach from business pages to around only 2% of your own followers. Paid campaigns should be a cornerstone of your business’s social strategy.
Ready to let the pro’s handle your online marketing in Hypoluxo?
If your business sells or collects leads online, it’s no exaggeration to say the success of your business hinges on the success of your online marketing. And if your business currently doesn’t, it should be. So, request your free internet marketing analysis now and see how our team can best help you achieve your business goals for 2019.