Over the past few years, we have seen the internet age develop in a way we could have never imagined. With the overwhelming number of products and content available, consumers are becoming more creative in how they make decisions. Making an informed decision no longer only amounts to researching the product or service. Online reviews are quickly taking the internet by storming, dramatically changing the way we research, plan and buy. You may have read a few reviews, and perhaps you have seen written a few yourself. But how important are these to the growth of a business?
How Many People Read Reviews?
A positive reputation is one of the most powerful marketing assets a business has to convince new customers to choose them. The Internet is full of opinions. One of the most popular review websites, Yelp, has 207 million visits each month. This includes people looking for and sharing opinions of businesses like yours. Millions of people use these sites to leave reviews, and even more, have used them to influence a purchase. With the growing number of sites to post reviews, and platforms taking advantage of this, your business needs to pay attention to what is being said.
Roughly 84% of people will trust an online review as much as a personal recommendation. This means if you are not taking the time to develop superior products and customer service, the word is going to get. Word of mouth is no longer simply between friends. This opinion is now shared with everyone who searches for your business. What others write about your business will influence new traffic and potential business, for better or for worse if you’re not careful.
Online Reviews are Ideal Feedback
If your business is receiving reviews, you need to be actively reading them. This is valuable feedback about your business in real time. By being able to get a sense for what bothers and entices customers you will gain vital insight. From this, you can easily evaluate the strengths and weakness of your business. Based on this information, positive reviews can bring customers to your business ready and willing to buy. But what happens if there are negative reviews?
The daunting prospect of reading a bad review may be enough to off put you from keeping up with them, but do not worry. You can turn a negative into a positive if you act efficiently. Reaching out to customers with poor online reviews allows you to possibly correct the situation and foster good customer service. As well, about 68% of customers believe one bad review adds authenticity to your business. I do not suggest over relying on this, but a little bad feedback can make you stronger. Being aware of your reviews shows customers you care about what they are saying and your online reputation will reflect that. With all the competition for attention online, your business can’t afford to be ignoring this valuable information.
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Today it is necessary for your business to care about what others are saying about you. A great reputation will enhance your client’s experience, as well bring in the type of audience you are trying to reach. Online reviews are critical to maintaining the best online presence.If you need assistance managing your reviews, or have any questions about the process you can rely on Digital Resource to help. Contact us today to learn how!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.