Online Search Marketing Agency | How to Improve Ad Copy

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The best way to increase online visibility is to use ads that reach your target audience. As an online search marketing agency, your ad’s copy can either make or break your campaign.  Take a look at tips for getting the latest information about how you can create a successful ad copy!

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Can I Enhance Copy for My Ads?

1. Identify Your Brand

For starters, it is crucial that you are choosing verbiage that identifies your brand. For example, a long-standing leather company can include verbiage such as, “Best Leather since 1952”. It immediately stands out to readers and should be authentic. Do not try to create false verbiage to leverage your company. Keep brand identification words authentic to boost campaign clicks.


2. Ad Extensions

Moreover, try to incorporate ad extensions directly on the ad itself. Ad extensions are tidbits of information about your business or another link to your website. This gives users the ability to click on enhanced site links to increase your click-through-rate (CTR).


3. Awesome CTA

Furthermore, always use a CTA that immediately grabs the readers’ attention. We recommend using buzzwords to effectively deliver your message. For instance, words such as “Now” and “Last-Minute” tells users which action they should take.

Also, use keywords in your CTA that has your location. This optimizes search engine results to pick up the copy of the ad yourself.


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Do You Need an Online Search Marketing Agency?

Last but not least, it is extremely essential that you are taking advantage of ad copy. Good ad copy gets you mediocre results and great copy pushes your company above and beyond your limits. We know that this is important to you and your ad campaign. Contact us today for an instant SEO evaluation!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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