By 2019, video is projected to claim over 80 percent of web traffic. Yes – all Internet traffic. Video can also boost click through rates up to 300 percent. So, why isn’t Orlando content marketing even more heavily concentrated on video? Good question.
Video is indisputably the fastest growing content marketing tool right now. And the best part is that you can easily create content that is popular without dishing out the big bucks on professional equipment. With a tripod, a smartphone or basic camera, a few cool ideas and 10 minutes of your time, you can start creating one of the most popular versions of content. But how can you utilize video in your business and increase audience while generating more conversion rates?
Show Your Personality
If you want to connect with your audience – especially a younger audience – fun, behind-the-scenes and creative video content can really help grab their attention. Vlog is essentially a video blog, and it shows viewers what your day holds. It’s easy enough to film a few clips throughout a day, updating them about what’s going on and posting on a schedule.
However, you don’t necessarily need to be vlogging. Even just quick, Instagram stories, filled with witty captions and fun content can be enough to get a few more views. Engagement begins with showing your personality and relatability. Why do you think so many big names have such unique marketing strategies? You need to recognize who you are marketing too and curate content that would appeal to them.
Be A Wealth of Information
What’s great about being a business owner is that you are an expert in your respective field. And, if your customers are looking into your business, they may need a resource for information. Increase your online visibility
You can use video to spread information on topics within your industry. If you’re a dentist, create a video explaining what all the tools used in a regular dental checkup are used for. A video like that answers a question that patients may not ask in person. If you are a metalworker, show your viewers how certain castings are made. Maybe clients understand the process but have never seen their materials come to life. If you post consistently and maintain a standard of quality, you’re more likely to find loyal viewers.
Engage Your Viewers
If you are looking to engage your loyal customers, do so with video. This can start with something as simple as a Facebook or Instagram Live video. You can show them what is going on in real time. It is unfiltered and genuine. Also, when live-streaming, you can directly ask your audience questions and see their answers. They can do the same. Then you are both showing your personality and acting as a wealth of information.
Want to Explore Orlando Content Marketing?
Digital Resource has a staff filled with talented content creators. From quality social media posts to information and engaging blog posts, we can assist you in reaching your digital marketing goals.So, contact us today to discuss Orlando content marketing!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.