Capturing your customer’s attention is more difficult than ever. With the rising use of social media, consumers are being targeted with advertisements thousands of time a day! The benefit of email marketing is that the customers on your email list want to hear from you. This means that your email list is a captive audience. These tips are particularly relevant in retail because email marketing can significantly boost interest and conversion when done correctly. To properly target your customers, it is important to remember these five important parts of Orlando email marketing.
5 Email Marketing Tips for Retail
This means that your emails should already be made in advanced. As a business owner, you don’t have the time to manage your marketing efforts in the moment. Effective email automation takes careful planning and consideration. Since you are creating your emails in advanced this gives you more time to plan out information that will be interesting and send the email out at an optimal time. Remember that automated emails generate 320% more revenue!
Group Your Customers
It is important to group your customers because they all have a different reason why they like your business. You can group your customers by gender, location, purchase history, and other factors. After grouping your customers, you’ll want to send different messages depending on their interest. This will ensure that every customer is receiving an email about something they would be interested in.
Mobile devices are a way of life now and you hardly ever see someone without their phone. An average of 53% of emails are opened on mobile devices every day. It is important for your retail business to have optimized emails for desktop and mobile. The last thing a business wants is someone to trash your email because they cannot view it. It is always important to review your email before you hit send.
You can tell a lot about your customers from their buying and shopping habits. Leverage the data you have such as their interests, birthday, and purchase history. Avoid using or purchasing data from unreliable sources. Not only is it unethical you don’t want to send incorrect recommendations to a customer.
When you get to know your customers and their interests, it is easier to get a higher click through rate and generate more sales through your Orlando email marketing. Avoid writing like a robot and infuse some personality into your emails. You can include fun subject lines, call to actions, and catchy offers. Personalized emails show that your business is paying attention the individual customer!
How Do I Start? | Orlando Email Marketing
Orlando email marketing outreach is a key component of a retail business marketing strategy. If your business has not taken the time to promote through email, it’s not too late. Hiring a devoted team to assist you with your email marketing efforts is the best way to target your customers on an individual level. Contact our email marketing team to learn more about how email marketing can improve your businesses return on investment!
Tara is a graduate from Texas Tech University where she studied Advertising. Tara has run successful social media campaigns and after college designed and managed her own blog. She is an imaginative thinker and thrives on teamwork. Tara is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.
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