Having a successful Facebook Ads campaign in 2018 requires more than just good content. Surprisingly, distribution is just as important as content when it comes to marketing success on Facebook. Especially as organic reach continues to decline. So what’s the best way to get your Facebook content in front of your target audience? Our Orlando Facebook advertising company suggests turning to Facebook ads as a way to boost the performance of content. Here are a few Facebook advertising tips to help you get the most bang for your buck:
Who Are You Trying to Target?
With Facebook advertising, it’s more about reaching the right people as opposed to reaching the most people. While big numbers look really great on reports, you need to reach people who are open to discovering your content. Furthermore, people who are curious about your business and receptive to your message. Unfortunately, that’s probably fewer people than you’d like. When it comes to targeting and reaching your audience, there are a few questions you need to be able to answer:
What platforms does your audience use?
What types of language do they use and how do they communicate?
Which kind of content are they engaging with?
Generally, you can find the answers to these questions through data and research. From our experiences through our Orlando Facebook advertising company, one of the best places to learn more about your audience is with Facebook’s audience insights. They give you the opportunity to learn more about a specific audience.
Is Your Story Worth Reading?
Everyone likes to listen to a good story. They are an integral part of human communication. Whether in person or through social media, storytelling plays an important role in building connections with others. During the creation of your Facebook Ad’s, stories are crucial to capture the interest of your target audience.
Are You Monitoring Your Ad’s Performance?
At this point, most everyone is aware how social media has changed the of the world of advertising. Back in the day, there was no way to know how advertisements were being received in real time. Now, social media enables you to monitor your ad performance from the moment you publish your campaign. As tempting as it may be to set your ad campaigns live and then come back to check the performance, it’s a mistake. By doing this, you’re missing out on so many opportunities to enhance the performance of your ads. If monitor your Facebook Ads campaigns in real-time, you’ll know whether or not your ads are resonating with people. From there you can make adjustments as you move forward.
Think Long-Term with Our Orlando Facebook Advertising Company
One of the most important things you can do with Facebook advertising is to have a long-term strategy to back up your actions. Creating the ad is the easy part. The thing that people don’t think of it what to do with the results you get.