Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. This helps provide a more relevant ad to the person searching and, in theory, higher click through rates.
When using keyword insertion, avoid one-word headlines and oddly worded text. If your headline contains a singular inserted keyword, your ad will look boring and resemble spam. Also, avoid keywords that include your competitor’s name so that your business does not run into copyright issues if used in the header of your Orlando Google Ad.
Lastly, make sure your keyword insertion has extra spaces are taken out, parentheses are used instead of brackets, and incorrect use of capitalization is corrected.
2. Remember a Destination URL
It’s not a good idea to have your Google Ads lead straight to your business’s home page. You want a landing page that focuses on the products featured in the AdWords ad. If sent to a homepage, your customers will have to do another search for the products they want. This creates more work for your customers and they’re not likely to stick around for that. Therefore, it’s important to understand the difference between the display URL and the destination URL.
3. Pay Attention to Your Budget
You want to include enough money in your budget to make a difference without breaking the bank. Manually setting the bids for clicks on your ads will help here and give you more control. This also means your ads will stop showing once your budget is spent. Therefore, you won’t be surprised by large bills later.
Once you have the hang of everything, you can go back and change your settings to automatic or maybe even apply for a Google credit line. But these features are best left to experienced users.
4. Test Your Orlando Google Ads
Perform A/B testing of your results often. Change headlines, introduce new features, focus on different benefits. Take notes of the number of conversions with each change. There usually some way to get your ads to perform better.
5. Check Everything Over and Over Again
Before you set your ad in motion, check over everything one more time. Is everything spelled correctly? You’ll miss out on keyword searches if there are typos. Did you make sure to manually control the budget? You could end up broke tomorrow if you didn’t. When you’re sure everything is correct, then take a deep breath and launch.
Looking for help with your Orlando Google Ads?
Google Ads can be complicated. However, their reward is worth the effort. Our expertly crafted campaigns will give your business the potential to reach the entire world’s search audience and grow more than ever before. Contact Digital Resource today to guarantee an effective ad campaign with our Google AdWords services!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.