At this point, you should’ve already incorporated internet marketing into your business plan. It’s the most inexpensive way to reach your target market, whether you’re a large or small business. Internet marketing is a broad term that encompasses a range of marketing tactics and strategies. Content marketing, email marketing, search engine optimization and social media marketing are prime examples just to name a few. Time and time again, internet marketing has shown proven success. Because of this, any Orlando internet marketing company will tell you that your business should have an online presence as part of its marketing mix.
Tactics from Our Orlando Internet Marketing Company
There are a few different online marketing tactics that you can use to promote your business. Here are a few different types:
Website: Your website can be the internet equivalent to offline brochures or mail-order catalogs. Additionally, they are a great way to establish your business identity. By using text, images, and audio/video elements, it is easy to convey your company’s message to your existing and potential customers.
Search Engine Marketing (SEM): SEM involves marketing through search engines, either by improving the site’s natural ranking through search engine optimization, buying pay-per-click (PPC) ads, or purchasing pay-for-inclusion listings in website directories.
Email Marketing: Next to the website, email is viewed as one of the best ways to maintain a connection between a business and potential and existing customers.
Social Media: In a world where consumers expect the companies they do business with to engage with them, social media is the way to go. The key to social media marketing it to use a platform that you know your audience associates with.
What Every Home Business Owner Should Have
Because internet marketing is so vast, it’s nearly impossible for a single business owner to do all of it. However, there are certain tactics your business should already have:
A web presence
Beyond the website and email list, you need to decide what strategies will work best for your company. That starts with knowing your target market, where it can be found, and the best way to attract their attention.
Cost of Internet Marketing
Many online marketing strategies, such as social media are free. However, some of the more effective and professional looking options are not. While you can get free web hosting, it’s not recommended. Ideally, you should buy web hosting and a domain name. fortunately, you can buy both for less than $100 a year.
An email list service is another expense you should consider purchasing. Email automation platforms such as MailChimp offer free email list management up to 2,000 subscribers.
While it is possible to see results from your marketing efforts quickly, the reality is that marketing, especially the type that generates long-term results and referrals, takes time. The better you can connect with your ideal market and develop a relationship, the better your results will be. Your business’s strategies may be lacking. Our Orlando internet marketing company is available to maintain and manage your internet marketing campaigns. Contact us today for a free internet marketing analysis!