In the evolution of quick fixes, a time has come where you don’t even need to type into a search form to get an answer. Rather, we’re in the early stages of having full on conversations with our devices. If you’ve been looking for innovative ways to step up your Orlando local SEO, optimizing for voice search platforms may be the next move.
As of early 2016, 20 percent of Google’s mobile app and Android device search queries were through voice searches. Writing for voice search can help your potential customers get the information they’re looking for with hands-free convenience:
What is Voice Search?
Voice search is when a device has the capability to listen to the surrounding area for keyword and phrase questions. This type of program is exemplified by systems including Siri, Google Home, and Alexa. Device users can then ask questions and receive an answer that the search engine can best provide.
Who Uses Voice Search?
Understanding the intent of customers who use voice search is key in determining how to optimize for their inquiries. Chances are if someone is opting to use a voice search system, they are asking a fairly simple question. This means certain types of businesses will benefit most from voice search optimization.
Local brick-and-mortar stores, e-commerce retail, and media outlets are among the top three. Their content is primed for short and simple questions, such as “When is *insert business* open?” or “Can I put cotton in the dryer?” These questions require yes or no answers, or answers that a web page clearly dictates. So, do not focus on optimizing your site for more intricate answers.
How Can You Optimize for Voice Search?
Just like more traditional Search Engine Optimization techniques, voice search optimization starts at the beginning. This means, when you are writing your site, information should be easily accessible to site crawlers. These crawlers then take the information and can formulate the best answer for the question asked.
That means you should be thinking about how people speak when you are writing. Website copy should be easy-to-follow and should always include a simplification of complex information. This way, crawlers can take that simplification and offer a quick answer to a query. You should also take keywords into account. Your keywords and phrases will vary depending on your industry and location. So, if you are in the garment industry, a page answering if someone can put certain materials in the dryer can be useful.
A schema markup code may be something your web developer can add to a page. This is code that details what exactly your page is about. So, if you are talking about a term that can be mistaken for something else, you can dictate which it is in the code.
You should also completely fill out any online business listing. These provide organized information a user might need in the spur of the moment. Google Maps, Yelp and Facebook for Business can all help provide hours, customer reviews and more.
Want to Learn More About Orlando Local SEO?
Digital Resource is dedicated to helping local businesses bring in high-quality leads through website optimization, social media and so much more. Request an instant SEO scan today to jumpstart your path to optimal success with Orlando local SEO.
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.