If your business is failing to rank well with Google search, it may be due to poor Orlando map optimization. If your potential audience cannot find your business online, or in person, you may be missing out on valuable traffic and revenue. Google has made it simpler for your business to get information out to your potential audience, but it requires diligence when setting up your listing. Google allows your business to share information about your store, product, and geographic location the Google My Business listing. Taking the time to finely tune your listing will ensure the correct audience is finding your business. This results in more traffic and sales, both in-store and online. If your business is struggling to improve your ranking, consider these reasons.
Is your web page optimized for mobile searches?
In this day in age, mobile searches have taken the world by storm. Customers want to be able to find information quickly and efficiently, and Orlando map optimization allows this. Mobile searches make up twice as many local searches as desktops, therefore if you are not optimized for these searches you will be missing out. Mobile-optimization is a must for businesses for an effective online presence.
Make certain that phone numbers and physical addresses are listed filled out.
While your phone number, address, and hours are crucial aspects of your Google Maps business listing, there is more information you can be giving your audience. Additional information solidifies to your audience that you’re the correct choice for services or products. Some of the more common elements that people ignore are the profile picture, interior and exterior photos, and team photos. Did you know you can even upload a virtual tour of your office space? The virtual tour in your Google Maps listing is becoming more popular among professional services such as law firms, dentists, and other medical practice areas.
Use a Local Telephone Number
If your business does not have a local phone number, you can be hurting your Google ranking.
Google looks down upon toll-free numbers because these types of numbers are frequently used for spam. Google wants to put customers in front of the best possible business for what they are searching. This means showing that the choice is a reputable source, in the area, they are searching. Local telephone numbers show that your business is a brick and mortar location in the area, and dependable source in the industry.
Is your business properly categorized?
When you first create a Google Maps listing, you have the option of adding a primary industry category, or “keyword” to describe your business. Your primary category should be the main classification for your business (ex: realtor, restaurant), while the remaining five categories should incorporate local SEO keywords that act as additional descriptors.
Ensure your details are up-to-date
Aspects of your business may have changed since you originally began your Google listing. Google recommends that you make your businesses web page, and Google listing, as complete as possible. This will make it more attractive to searchers, improving your ROI. Consider things such as accepted methods of payment, hours, and key details about the services or products you provide.
Need Orlando Map Optimization Assistance?
There are a lot of things your business can be doing to improve your exposure and online presence. As well, there can be a lot you are doing to hurt your reputation. Haven’t taken the time to ensure you’re set up for Orlando map optimization? Undoubtedly, you are hurting your business. Taking the extra steps and paying attention to details can give your listing the edge in local search. If your business needs assistance with your Orlando map optimization, contact Digital Resource today! We are your go-to resource for improving your online marketing strategy!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.