A closer look at the following facets of SEO will assist you in getting the most out of your inbound marketing strategy while helping you to manage your budget.
5 Ways to Utilize Orlando SEO to Boost Your ROI
1. Knowing Your Keywords
When building your presence in the online world and Google rankings, getting things right the first time around can save time and money. If designing a new website or revamping an old one, the first thing to be done is identifying keywords.
The only way search engines can identify your content is by using keywords to describe it. Tailoring keywords to specific topics your brand deals with will match your page with the best searches. Make sure your keywords are in line before generating any content, written or visual, to be consistent. This will ensure all content is relevant, and you are making the most out of SEO optimization as a tool. When you find the best keywords for your business you stand to see the largest return on investment from your efforts.
2. Web Design
Search engines “crawl” – or search – the keywords associated with your entire website. This along with high-quality content and link building are the most important Google ranking factors. In terms of successful Orlando SEO, this could determine whether or not you wish to hire professional services to keep your website consistent. Since web design is a complex entity, consider a team like Digital Resource for your SEO needs and the best ROI.
3. Creating Original Content
As a business, you want to have professional, quality content. But again, consistency is key. Using unoriginal or recycled content may lower your SEO success, while original content gives a better opportunity for utilizing your website’s keywords. Written content can contain SEO material throughout, and that is easier to achieve when content is tailored just for you. While original content is great, know that linking to reputable sources helps to raise your Google rankings. Outside sources that back your content give credibility to your brand and to search engines. So be original, but try to capitalize on the large audiences of credible sites and get higher in search results.
Deciding if your business should hire professional photography services or buy stock photos can be a difficult decision. While professional photos will be original to your business, there are ways to make sure your visual content is primed for SEO regardless.
Making sure to use your business’s keywords in photo titles and ALT text titles can go a long way for your Orlando SEO. ALT and title texts tell search engines the specifics of your images. If you are downloading stock photos from the internet or importing photos from a camera after a shoot, your images will be identified by a series of numbers and letters. Altering this text ensures that the photo is clearly described and augmented for better SEO.
5. Utilize other platforms
SEO and social media work in tandem, as both help to strengthen the other. Social media pages that link back to your company website help to raise Google rankings. Your SEO within your social media should contain your searchable keywords alongside key business information. This also helps your business to come up more frequently in search engines. Using social media is especially helpful if you have a brand new website that you want to start ranking fairly quickly or if you find your existing website is difficult to rank. Consider trying to rank a page on a social media site first if this is the case. Think of posting a video to YouTube or starting a Facebook page that has links built in that link back to your company site.
Still want more ways to gain better ROI? Contact Digital Resource for a free marketing analysis and instant SEO scan! Our dedicated team can handle everything that your business needs for great Orlando SEO. From discovering the best keywords and phrases to establishing a strong social media presence, we’ll get your business ranking on the first page of Google!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.