When it comes to social media marketing, you might think you know what you’re doing. You’ve created a profile on Facebook, Twitter and Instagram, you use a lot of hashtags, you post informational content and you pay to advertise. But what if there were other important aspects to social media marketing that you weren’t even aware of? You would probably want to hear them. Lucky for you, we’re here to give you some major pointers to improve your Orlando social media marketing.
6 Tips to Improve Your Orlando Social Media Marketing
#1: Set a posting schedule
Some social media networks move faster than others, so it’s important to set a posting schedule for each network. For example, it’s a good idea to post to Twitter a few times a day but you should only post to Facebook and Instagram once a day. And regardless of what networks you’re using, always post consistently to keep users interested.
#2: Use high-quality images
When it comes to social media, there’s nothing worse than a fuzzy photo. So when you post, be sure to use images that are bright and clear. And if you really want people to take your social media seriously, you might want to invest in a nice camera or photo editing application like Photoshop.
#3: Use a call-to-action
Even if you have awesome content, amazing photos and tons of people browsing your social profiles, you won’t get the results you want without using an effective call-to-action. You should include a call-to-action in your posts a few times a week so users know how to access your website and/or purchase your product or service.
#4: Join groups and communities
Doing this will allow you to connect with people in your niche. With groups and communities, you can share your own knowledge and gain from the knowledge of others. It’s a great way to meet new people and get your business noticed. Some examples of these helpful communities are Facebook Groups and Twitter Chats.
#5: Engage with other users
Engaging includes interacting with your own fans, other companies and anyone else you stumble across. The whole point of social media is to be social, so reaching out and getting personal is a crucial aspect of your success. Most importantly, be sure to answer every question, concern and review in your messages and comments.
#6: Keep an eye on your competitors
You probably know that measuring your results is key to social media marketing. But another easy way to plan for the future is to keep an eye on competitors. Take note of what they post, when they post, the photos they use, who they follow, who follows them, etc. Doing this will help you analyze what does and does not work for your industry.
As you can see, there’s a lot more to your Orlando social media marketing than you might have thought. But that’s what we’re here for! If you need assistance with internet marketing, whether it’s with your social media, your website or your SEO, Digital Resource can assist you. We are a full-service digital marketing agency that would love to make your business grow, so contact us today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.