Social media marketing is becoming a huge aspect of marketing for companies all over the globe. Businesses are leveraging the power of this digital tool to expand their audience and in turn, increase their overall sales. As a business owner, it’s important that you’re aware of what you can do to optimize your social media marketing. One important factor is understanding that each platform is different and needs to be used accordingly. Today we’re going to discuss Instagram, the platform that has recently reached 500 million users world-wide. Keep reading to learn how to build an effective Instagram strategy for your business…Your Orlando social media marketing depends on it!
The first step in building your Instagram strategy is to determine the kind of content you’ll be posting. The easiest way to do this is to set up a weekly plan for what you’ll post. This weekly plan should revolve around your industry and what an audience would want to see. For example, you could decide to do two informative, educational posts per week, two call-to-action posts and three fun posts. Once you decide what kind of content you’re going to post, you can start posting images. It’s vital that your images are bright, clear and of high-quality.
The second step in building your Instagram strategy is to start using hashtags. If you’re not familiar with social media hashtags, they are words or phrases that follow the “#” symbol. On Instagram, hashtags basically categorize content. People can search for the content they’re interested in by simply typing the related hashtag into the search bar. Therefore, using hashtags will make your posts more likely to be seen. On Instagram, you can use up to 30 hashtags per post, so be sure to use all 30 with words and phrases that relate to your specific posts and your industry as a whole. You can do research to find out some of the best hashtags to use.
The last step in building your Instagram strategy is to engage with other users. There are many different ways to engage with users. Like and respond to the comments people leave on your photos. Like and comment on other people’s photos. Find similar accounts to your own and follow these accounts. Search relevant hashtags so you can like and comment on the images that use these hashtags. Send personalized thank you messages to users that follow your page. As stated before, there are millions and millions of Instagram users. So the best way to grow your account is to connect with as many of those users as possible.
Learn More About Your Orlando Social Media Marketing Strategy Today!
Now that you’re up-to-date on building a strong Instagram strategy, you might be wondering how to build other social media strategies as well, like Facebook or Twitter. Fortunately for you, Digital Resource can help you there! We are an internet marketing agency with the skills, experience and passion that your Orlando social media marketing strategy needs! Reach out to one of our internet marketing specialists today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]