In the world of Search Engine Optimization (SEO), it’s well known that content is king. However, it’s all too often that companies overlook images and head straight to optimization through words. Visual elements can take your online posts to the next level. So, next time you go to make a blog post, ask yourself these questions about photography SEO to ensure you’re getting the most out of your content!
What is Photography SEO?
Photography SEO is a method of exporting and uploading images to your website to improve the chances of your post being viewed. The concept is the same as optimizing words through relevant keywords and metadata. But, visual components don’t only make your posts more appealing. Search engines “crawl” – or search – the keywords associated with your photos. Note that this doesn’t include decorative images (background and header photos) but pertains to supplemental elements.
Do You Name Your Files Correctly?
The easiest way to jumpstart photography SEO is by naming them correctly before posting them on your site. When downloaded from the internet or imported from a camera, an image will be identified by a series of numbers and letters.
You’ll want to alter this text upon exporting and ensure that it clearly describes what the photo. For example, if you are posting a picture of a puppy, write golden-retriever-puppy.jpeg. This gives search engines details about the image and a better chance of your image being shown before others.
How Do You Export Your Photos?
On average, a visitor will wait less than three seconds for a page to load. Any longer and they may choose to leave your website. Avoid this by exporting your photos smaller. In online platforms, you’re given the option to change photo dimensions. But that technically does not make your photo smaller. Upon exporting, limit your file size to under 900kb. Then, bring the resolution down as far as 72 (300 is typically used for print) and only go up to 2048 pixels high or wide.
Are Your Captions Informational?
Not every photo requires a caption, but if you deem it appropriate, provide the reader with enough context. A caption stops a reader from quickly scanning a page and leaving and encourages them to take a second to process the post. This will also better your bounce rate, or amount of time someone spends on a page, ultimately bettering your search engine ranking.
What Are Your Alt and Title Texts?
Alt and title texts are a powerhouse for photography SEO. Here, you’ll tell search engines the specifics of your image once again. This time, be sure to include your most significant keyword and phrase. Be careful not to keyword stuff or over-optimize though. For example, if you are posting another puppy picture, keep it simple. Write golden-retriever-puppy-photoshoot rather than golden-retriever-puppy-adopt-sale-breeder.
Is Getting a Testimonial an Option?
If you did a photoshoot with a specific client, consider asking them for a testimonial. This will show future clients that you’re legitimate, so simply send a follow-up email asking for a few sentences. This isn’t directly correlated with SEO, but it gives you more content for your website and humanizes your business.