How to Properly Utilize Influencer Marketing as a Small Business

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  • 63% of consumers agree that they would prefer real people marketing to them over celebrities
  • 71% of consumers are more inclined to purchase based on a social media reference
  • The top 25 YouTube stars get 3x more video views than traditional celebrities

Social media paved the way for normal people to build their brand and establish a strong social media presence through unique and engaging content. Because of this, we now have social media influencers who are more relatable than traditional celebrities. Because they’re “relatable”, consumers find it easy to trust them and allow them to shape their purchasing decisions.

With 1 billion, 2.7 billion, and 1.9 billion monthly active users for Instagram, Facebook, and YouTube, respectively, it’s safe to say that these platforms are a great way to market your product and reach a wider yet more targeted and focused audience. As more and more people turn to social media influencers for recommendations, you should take advantage of this trend to lobby your small business. Consumers will be more receptive towards your product or brand if an influencer recommended you. If you feel like your marketing strategies are not giving you the result you expect, then maybe it’s time for you to turn to influencer marketing. Here are the benefits of influencer marketing for your small business:

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It Promotes Trust and Builds Credibility for Your Small Business

Social media influencers are so valuable because of how they are able to successfully establish themselves as subject matter experts in certain niches, which is why people follow them. People trust their opinions and recommendations, from simple matters like clothes and make-up to major life decisions like investments and insurance; any insights coming from them. Thus, their loyal following. Statistics show that:

  • 70% of young adults trust influencers more than celebrities
  • 86% of women turn to social media when making a purchasing decision
  • 49% of people rely on an influencer recommendation

These statistics show that consumers are likely to be way more receptive about your brand or product if you have an influencer recommend you. Plus, having an influencer advertise your product or service helps promote trust and build credibility for your small business.

You Reach Out to a Relevant Audience

Relevance is key to generating a high ROI, which is why it’s important to work with an influencer whose niche aligns with your product or service. For example, if you sell fashionable and trendy clothes, then your target audience would be people who are into fashion. So, if you work with a fashion and lifestyle vlogger, then your chance of reaching a relevant audience is high. When you can effectively communicate with a relevant audience, the probability of conversions is higher to a generic audience.

More Effective Than Ads

One of the main reasons why influencer marketing works is because it’s not pushy, unlike other annoying ads that pop-up everywhere people browse. That’s why 2/3 of consumers use ad blockers on their phones and computers. If ads are pushy, they become annoying, which hurts the product. But with influencer marketing, people have freely chosen to receive content from the influencer they follow. So, when you advertise your product through an influencer it doesn’t come across as pushy. They would even appreciate it, seeing it as an authentic and valuable content.

Provides Significance to Your Target Audience

Any reviews or recommendations by an influencer is considered to be a source of valuable and significant content by his/her followers as it provides insights. For example, if you’re a fitness enthusiast, then you probably follow athletes, gym rats, bodybuilders, and what not on social media. So, when you’re trying to find a protein powder that can give you the best results, you’d automatically checkout videos of reviews and recommendations about protein powders created by the people you follow as you consider this to be of valuable content. Not only are these reviews informative but also trustworthy for consumers.

You Can Gain Customers Faster

Since the audience you reach out to through influencer marketing is already focused and targeted, the conversion is quicker. This is because consumers are choosing to follow the influencer, meaning they’re already showing interest in that specific niche, and whatever information is given to them they’re more receptive towards it. So, if an influencer promotes your small business, chances are his/her followers will check out your product or the service you offer. Statistics also show that influencer marketing is the fastest marketing channel to acquire customers online.

Doesn’t Have to Be Costly

Influencer marketing doesn’t have to be costly. You can start by sending out PR packages to influencers whom you think can align with your product. For example, if your business has something to do with skincare, you can send out PR packages to beauty and lifestyle vloggers so they can make a review out of the products you send them. This is a low-cost way of promoting your business. But if you want an influencer to make a video or a blogpost that is solely about your product, then maybe you can negotiate a fee with them that fits your budget.

Boosts Reach and Brand Awareness

If you want to reach new audiences for your product or service, but still stay targeted and focused, then influencer marketing is the strategy for you. Partnering with an influencer whose niche somehow lines up with your product or service allows you to reach out to consumers who are already showing interest in your product or service. Plus, it boosts your visibility and increases brand awareness!

Whether your small business has something to do with homewares, clothing, make-up, real estate, or fitness, every business type can benefit from influencer marketing. It’s effective for promoting trust, establishing visibility, improving brand awareness, increasing reach, boosting conversions, and building credibility for your small business.

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Looking for More Information About Influencer Marketing?

If you’re interested to know more about influencer marketing and other trending marketing strategies that will surely help your business grow, then you can visit our website to contact our marketing specialists. You can also like us on Facebook for updates and blog posts about anything marketing that can help you stay on top of your game!

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