The success of a restaurant in today’s world goes beyond the location’s daily operations. The necessity for a restaurant to have a strong online presence is vital to its success, long-term performance, and even survival. A restaurant can have the best food in the world yet will still fail if it goes unnoticed. The following details tips to increase your SEO by the use of restaurant food keywords.
7 Tips for Growing Your Restaurant’s Online Presence Exponentially
The single best method for increasing your SEO is by choosing relevant keywords to associate with your restaurant. The options are limitless, yet some will lead to significantly higher yields than others. The best restaurant food keywords are tied to a specific, unique offering by the restaurant, its location, and any niche audiences.
Restaurant offerings important to emphasize are the type of food served, whether its Korean Barbecue or Ethiopian Food and anything on the restaurant experience, like Piano Bar or Dinner Theatre. Keywords can also highlight an establishment’s location by listing a specific neighborhood or street in proximity. Customer demographics and interests make-up niche audiences. Using SEO, one can help appeal to these audiences more directly. At the present moment in the restaurant industry, popular targeted niche audiences are guests with allergies or other dietary restrictions like using Gluten Free. The best way to hunt out great SEO restaurant food keywords is always by researching the local market.
Long Tail Keywords
Keywords are the building blocks of SEO and the most efficient ones are used in combination with one another. When keywords are used in unison it is referred to as a long tail keyword. Local restaurants must determine which keywords perform best and in which meaningful combination. Pairing two relevant restaurant food keywords together increase their chances of getting noticed by an online user. Precision is key as well as an understanding of what and how users are searching.
Think about it, “Chicken Fried Rice Orlando FL” as long-tail keyword will continually deliver better results than either “Chicken Fried Rice” or “Orlando FL” would on their own.
Keywords can prove to be tricky and providing the best ones can pose a challenge. Luckily, there are tools to assist in finding the optimal keywords. Moz and Yoast are two SEO programs designed to determine the efficiency keywords in blogs and sites. These tools analyze readability, keyword density, and the meta description for the material. Moz and Yoast provide concrete tools for measuring the performance of keywords. Tools remove the guesswork involved with finding the best restaurant food keywords. Using these tools will maximize keyword value. The optimal keywords then serve most productively when included in page titles and meta descriptions.
It is fairly obvious reviews can make or break restaurants; however, the influence of the critics’ reviews is less than it once way. While a Michelin star will always be a crowning culinary achievement and be accompanied with terrific press, the rules are changing. The general public made up of average restaurant-goers, bloggers, and Yelpers now can act as promotors in the food industry. Anyone now has the ability to provide feedback and make their opinion heard through various online platforms. Zagat, GAYOT, and other publications, which publish critics’ reviews, will continue to provide credible references for restaurants, especially because of the links they provide, but no longer make up the bulk of relevant material.
With this in mind, encouraging engagement from the online community is a great way to boost the online foundation of the restaurant. Whether its blogs, reviews, posts, or articles, the more inbound links and backlinks a restaurant has the more reputable it becomes. Online reviews will deeply impact your SEO standings as well as the credibility and overall sales of your Restaurant. Encourage guests to leave positive reviews and share their experiences online.
Associated with reviews, social media presence is another way to engage with customers online. Social media platforms factor in when considering a restaurant’s general SEO. Using multiple mediums such as Facebook, Instagram, Yelp, and TripAdvisor will increase the number of total links directed back to your original site. Social media builds your brand and public image by creating custom content for a personalized audience. It acts as a fun way to have a real online presence in the public eye while interacting personally with customers. Regular social media use will keep customer engagement up in the long-term too.
Another important note is, each social media platform also has its own internal search engine to cater to. Knowing which platforms are most popular in your area and how to use them will help you stand out within social media.
Most often, people search for restaurants based on their location. For this reason, restaurants use locally based SEO strategies to generate the most success. By focusing on a specific geographic area, you concentrate your efforts on the audience that matters most. Using Google My Business, Yelp, Facebook and other local listings sites will not only increase the contact points for potential customers but also advance your restaurant’s standings in various online maps. The map function is another way local restaurants get noticed. Additionally, having some hometown pride by using your location and geo-specific hashtags in posts will increase your presence in local searches.
With search engine algorithms continually changing, it is necessary to continually monitor trends and adjust strategies to the market. Keeping all information up to date and remaining active online are great ways to stay informed. Well-established and highly respected restaurants can fall to the wayside when they lose online relevance. New restaurants opening in an already saturated market have the odds, yet so many thrive because of their ability to take advantage of SEO practices. For that reason, continually innovating to meet the demands of SEO and keeping a strong online presence is key for a restaurant’s success.
Need to Boost Your Restaurant Food Keywords?
Get people to notice your restaurant by using SEO strategies! Digital Resource offers a free SEO Scan of your business. From there, they can offer a customized, goal-oriented SEO plan to drive the growth of YOUR restaurant.